The BMW brand epitomises Sheer Driving Pleasure – past, present and into the next 100 years. BMW aims to make this fascinating driving experience even more intense in the future. The driver is in constant communication with the vehicle in an intuitive and natural way. At the same time, the vehicle expands the driver’s range of perception and transforms him or her into the “Ultimate Driver” – the best driver they can possibly be. The Companion responds to the driver’s personal needs in order to create emotionally-intense experiences.