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We unite excitement, responsibility and success:
We have the most emotional products and attractive services.
We offer the best customer experience.
We have a unique customer understanding through our ongoing, direct dialogue with our customers. We focus solely on premium products and services. We anticipate customer needs and desires. And we bring these to life - quickly and precisely - in innovative and emotional offerings and experiences.
We have the most aspirational brands.
We continuously grow the value of our brands through focused brand management and outstanding design.
We shape future technologies.
We develop innovative technologies for tomorrow’s products and services.
We inspire people to work for and with us.
We lead our associates with integrity and respect, securing our position as the most attractive employer.
We are an active part of the communities in which we operate.
We embrace our responsibilities within the wider community and achieve positive results.
As a consequence, we consistently generate excellent results.
We are leading the BMW Group into a new era:
We leverage innovative technologies, digitalisation
and sustainability to deliver unique customer experiences.
We embrace the opportunities that the transformation of our industry offers.
We are committed to expanding our technological competence in the years to come, to enhancing the interaction of individuals, vehicles and services and to driving progress in sustainable mobility. This will secure our success and set new standards amongst our competitors. Our strategic approach comprises:
Brands & Design
Customer Experience & Services
Throughout its 100-year history, the BMW Group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way.
Chairman of the Board of Management of BMW AG
Corporate Governance at the BMW Group.
For the BMW Group, corporate governance is an all-embracing topic which involves all areas of the company. Transparent reporting and a corporate governance policy aimed at the interests of stakeholders are well-established traditions within the BMW Group. Cooperation between the Board of Management and the Supervisory Board, in an atmosphere of commonly shared trust and responsibility has long been the basis for managing the BMW Group. The underlying corporate culture at BMW is based on the principles of transparency, placing trust in others and taking responsibility for one's own actions.
The BMW Group believes that the recommendations and suggestions contained in the German Corporate Governance Code help make the German financial market more attractive, in particular for international investors.
The Board of Management and Supervisory Board support the recommendations and suggestions contained therein and have developed a corporate governance code for the BMW Group, taking account of the specific circumstances of the BMW Group.
Declaration of Compliance.
In accordance with Sec. 161 German Stock Corporation Act, the Board of Management and Supervisory Board of BMW AG issue, once a year, a Declaration of Compliance relating to the recommendations of the "Government Commission on the German Corporate Governance Code", as published in the Federal Gazette and applicable at the time of the Declaration. The Declaration is available to download here.