Page Overview: BMW Group - Company - Business Segments

Business Segments

Business segments.

A leader in the premium sector.

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Segment Automotive.

Man gets out of BMW i8 with scissor doors.

BMW.

Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.
Man leaning against a MINI.

MINI.

Maximise the experience while focussing on the essential. Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, delivering to your individual needs.
Rolls-Royce driving on the road with motion blur.

Rolls-Royce.

The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.

BMW DELIVERIES IN 2018.

  • 2,125,026

    +1.8%

MINI DELIVERIES IN 2018.

  • 361,531

    -2.8%

ROLLS-ROYCE DELIVERIES IN 2018.

  • 4,107

    +22.2%

Segment motorcycles.

BMW motorcycle doing a wheel-spin.

MOTORRAD DELIVERIES IN 2018.

  • 165,566

    +0.9%

At a glance.

With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.

Segment Financial Services.

Young couple drives up to an exclusive hotel in a BMW convertible.

SEGMENT FINANCIAL SERVICES 2018.

  • 28,165

    Revenues in million € +2.2%

At a glance.

BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.