Business segments.
A leader in the premium sector.
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
Segment Automotive.
BMW.
Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.
MINI.
Maximise the experience while focussing on the essential. Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, delivering to your individual needs.
Rolls-Royce.
The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.
BMW DELIVERIES IN 2018.
-
2,125,026
+1.8%
MINI DELIVERIES IN 2018.
-
361,531
-2.8%
ROLLS-ROYCE DELIVERIES IN 2018.
-
4,107
+22.2%
Segment motorcycles.
MOTORRAD DELIVERIES IN 2018.
-
165,566
+0.9%
At a glance.
With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.
Segment Financial Services.
SEGMENT FINANCIAL SERVICES 2018.
-
28,165
Revenues in million € +2.2%
At a glance.
BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.
