Page Overview: BMW Group - Company - Business Segments

Business Segments

Business segments.

A leader in the premium sector.

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Segment Automotive.

Man gets out of BMW i8 with scissor doors.


Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.

Man leaning against a MINI.


Maximise the experience while focussing on the essential. Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, delivering to your individual needs.

Rolls-Royce driving on the road with motion blur.


The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.

Segment motorcycles.

BMW motorcycle doing a wheel-spin.

At a glance.

With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.

Motorrad R18 Classic


Our customers are fans - not just of BMW Motorrad, but also of the style of life it entails. We enable our customers and fans to live life to the fullest.

Segment Financial Services.

Young couple drives up to an exclusive hotel in a BMW convertible.

At a glance.

BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.