Page Overview: BMW Group - Company - Business Segments

Business Segments

Business segments.

A leader in the premium sector.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

BMW group vehicles

Segment Automotive.



Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.

MINI electric


MINI has reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide.


Rolls Royce.

The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.

Segment motorcycles.


At a glance.

With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.

Motorrad BMW_CE_04_


Our customers are fans - not just of BMW Motorrad, but also of the style of life it entails. We enable our customers and fans to live life to the fullest.

Segment Financial Services.

Young couple in front of BMWs.

At a glance.

BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.