Business segments.
A leader in the premium sector.
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
Segment Automotive.
BMW.
Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.
MINI.
Maximise the experience while focussing on the essential. Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, delivering to your individual needs.
Rolls-Royce.
The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.
BMW DELIVERIES IN 2021.
-
2,213,790
+9.1%
MINI DELIVERIES IN 2021.
-
302,138
+3.3%
ROLLS-ROYCE DELIVERIES IN 2021.
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5,586
+48.7%
Segment motorcycles.
MOTORRAD DELIVERIES IN 2021.
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194,261
+14.8%
At a glance.
With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.
MAKE LIFE A RIDE.
Segment Financial Services.
SEGMENT FINANCIAL SERVICES 2021.
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32,867
Revenues in million € +9.4%
At a glance.
BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.
