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Page Overview: BMW Group - Company - Business Segments

Business Segments

Business segments.

A leader in the premium sector.

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

Segment Automotive.

Man gets out of BMW i8 with scissor doors.

BMW.

Driving pleasure – that is what drives us. At BMW, driving pleasure comes from the perfect combination of sporty dynamics, ground-breaking innovations and breath-taking design.

Man leaning against a MINI.

MINI.

Maximise the experience while focussing on the essential. Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, delivering to your individual needs.

Rolls-Royce driving on the road with motion blur.

Rolls-Royce.

The most exclusive luxury automobile manufacturer in the world. Renowned for supreme quality, exquisite hand craftsmanship and meticulous attention to the detail.

Segment motorcycles.

BMW motorcycle doing a wheel-spin.

At a glance.

With fascinating products and customised services, BMW Motorrad stands for passion, dynamic performance, design, technology and innovation.

Segment Financial Services.

Young couple drives up to an exclusive hotel in a BMW convertible.

At a glance.

BMW Group Financial Services is one of the leading service providers in the automotive sector: Around 8,000 employees partner with the sales and retail organisation to serve over four million customers in more than 50 markets.