28. February 2019
ca. 3 minutes
When it comes to modern mobility, our solutions are just as diverse as the demands. We presented our Mobility Power House at the Mobile World Congress in Barcelona. The joint mobility service provider of the BMW Group and Daimler AG offers its customers a wide range of mobility services. No other provider offers such a comprehensive urban mobility portfolio. We are combining our services in the joint ventures REACH NOW, CHARGE NOW, FREE NOW, PARK NOW und SHARE NOW. The CEOs of each joint venture will explain which services are already available and where they are headed.
Our 60 million customers already have access to 20,000 car-sharing vehicles, over 100,000 charging points, parking options in more than 1,100 cities across Europe and North America and 250,000 ride-hailing drivers. All our mobility services are aimed at improving mobility in urban centres and enhancing people’s quality of life. Learn more about our five joint ventures and their benefits in workshops with the individual CEOs:
Daniela Gerd tom Markotten, CEO REACH NOW
REACH NOW offers more than 6.7 million users simple, direct access to a range of mobility services through a single multimodal platform. The REACH NOW apps will offer a range of options for getting from A to B, allowing users to book and pay directly for public transport and various other mobility options, such as car-sharing, ride-hailing and bike rentals.
Jörg Reimann, CEO CHARGE NOW
CHARGE NOW is a service by Digital Charging Solutions GmbH (DCS), and its comprehensive charging network is a key contributor to zero-emissions driving. CHARGE NOW makes public charge points quick and easy to locate, use and pay for, both at home and abroad. Digital Charging Solutions GmbH develops simple, standardised access to public charge points for car manufacturers and fleet operators. With over 100,000 charge points across 25 countries, its white-label solutions are helping OEMs and fleet operators to realise their strategies for electric mobility. Customers benefit from cross-border access to one of the world’s largest and fastest-growing charging networks, with over 250 charge point operators (CPOs) to date.
Marc Berg, CEO FREE NOW
FREE NOW offers a variety of mobility services including taxis, private chauffeurs with rental vehicles, and state-of-the-art e-scooters, all at the tap of a finger. One of the largest ride-hailing services in Europe and Latin America, FREE NOW already serves more than 21 million customers and over 250,000 drivers, who make a valuable contribution to the reduction of traffic in city centres.
Jörg Reimann, CEO PARK NOW
PARK NOW makes parking easier, on-street or off. The innovative digital parking service offers users the best possible parking solutions at a glance, allows them to reserve parking slots and manage their parking times, and enables ticketless entry and exit in public garages as well as cashless payment of parking fees. In addition, with the search for parking currently accounting for about 30 percent of the traffic on urban roads, PARK NOW is helping towns and cities to reduce traffic volumes, thereby helping to make city centres cleaner, healthier and more liveable. In Europe and North America over 30 million customers are already using the service in more than 1,100 cities.
Olivier Reppert, CEO SHARE NOW
SHARE NOW is a free-floating car-sharing service that allows customers to rent and pay for vehicles by smartphone — anytime, anywhere. Its fleet will now be extended to incorporate a wider range of models and increase market coverage. More than 4 million customers in total currently use the fleet’s 20,000 vehicles in 31 cities around the world. Car-sharing increases vehicle utilization rates, helping to cut the overall number of cars on the roads in urban areas.
Imagine you want to travel from Los Angeles to Berlin. In the morning, you drive your car to the airport. A parking space has already been reserved close to the gate so the vehicle can charge while you’re away. Your flight has already been booked and when you arrive in Berlin, a car-sharing vehicle awaits to take you to your hotel. Once you check in, you decide to explore the city. At your fingertips are the tools to organise a ticket for public transport and use ride-hailing or alternative concepts, such as a bike or electric scooter. Harald Krüger, Chairman of the Board of Management at BMW AG, outlines an exciting future for urban mobility.
In the constantly changing world we live in, population growth is one of the biggest challenges we face – especially in cities. It is up to us, as a society and as a company, to find answers. To this end, the BMW Group develops products that can adapt to new needs and changing habits: like the BMW Vision iNEXT, a vehicle that embodies our mobility concept for the future. At the AD Design Summit 2018 in Munich, the BMW Group’s head designer, Adrian van Hooydonk, explained why the BMW Vision iNEXT is more than just a car.
New social and ecological challenges demand fresh thinking, new approaches and, above all, the courage to forge new paths. With the aim of always offering customers the best solution, the BMW Group is relying on its innovative capabilities as a mobility tech company. Harald Krüger, Chairman of the Board of Management of BMW AG, talks about making bold decisions, how far the BMW Group has come and the role of IT firms and start-ups at the DLD Conference 2019.