BMW i3

Sustainability as corporate strategy.

27. March 2020
ca. 4 minutes

The BMW Group is currently undergoing a fundamental process of transformation that brings both opportunities and risks for the company. The car itself, more than anything, is being transformed – from a product that could be considered pure hardware to part of the connected world of mobility. From this perspective, sustainability plays an especially important role in modern mobility. That is what makes sustainability such a vital aspect of corporate strategy and the business model.

The BMW Group has set itself clear goals for sustainable individual mobility: The BMW Group wants to be the most successful, most sustainable premium manufacturer for individual mobility. It views responsible behaviour and social acceptance as a fundamental requirement for economic success.

Sustainability is explicitly defined as part of the BMW Group’s control system. Every topic and every project must be measured against corporate sustainability goals. In this way, the BMW Group also ensures that environmental and social aspects are considered, as well as economic factors, in its decision-making processes.

In 2012, the BMW Group therefore set about tackling a total of ten goals in the field of sustainability to be implemented by the end of 2020. The goals cover the company’s entire value chain: products and services, production and value creation, employees and society.

BMW i3

Every year, the BMW Group reports on its progress towards these goals and the concrete steps it has taken to reach them in its Sustainable Value Report.

For example, the average CO2 emissions of our European new vehicle fleet have been reduced by one gram to 127 grams per kilometre. Efficiency-boosting measures for combustion engines and higher electric vehicle sales were the drivers for this development.

In 2019, the BMW Group delivered more than 146,000 electrified vehicles to customers and remains a leading provider in the field of e-mobility. New electrified vehicle options and higher range have had a positive impact.

Compared with the previous year, resource consumption per vehicle produced decreased by an average of 7.8 % in 2019. This was largely thanks to investments in new and more efficient production equipment.

By the end of 2019, the BMW Group’s educational programmes had reached more than 400,000 children and young people in Germany and abroad. That’s around 84,000 more than the previous year.

“Sustainability is not a trend for us – it is a call to action. For us at the BMW Group, the present and the future are both of great importance. Our Sustainable Value Report 2019 shows that we have already fulfilled almost all the sustainability goals we set ourselves in 2012 for 2020 – for the remainder, we are in the final stretch.”

Oliver Zipse

Chairman of the Board of Management of Bayerische Motoren Werke Aktiengesellschaft

With clear values and guidelines and a comprehensive compliance management system, the BMW Group is building trust among its customers, business partners, shareholders and the general public and laying the foundation for the long-term success of the company.

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A navigation system with a highlighted eDrive Zone

BMW EDRIVE ZONES – AUTOMATICALLY EMISSION-FREE IN THE CITY.

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BMW i3

THE BMW i3 SIX YEARS ON.

The BMW i3 has been leading a new era of mobility since November 2013: an era of sustainability, driving fun and intelligent connectivity. For more than six years, the BMW i3 has been a key contributor to electromobility’s growing attractiveness.