Designworks, a subsidiary of the BMW Group, is a global creative consultancy. Through its experience with clients in diverse industries, Designworks is able to bring external perspectives and creative inspiration to the BMW Group. Designworks also shares its know-how from the complex automotive sector with customers from other industries in joint innovation projects.
From mass production to driver assistance systems to individualisation – technological progress shapes opportunities and demands for automobile manufacturers and mobility providers. Digitalisation in all its facets offers almost limitless potential. The BMW Group therefore provides a wide range of digital solutions for employees and customers across all areas of the company.
Digitalisation is one of the driving factors behind the transformation of individual mobility. The BMW Group is pressing ahead with systematic digitalisation across all areas of the company, continuously improving processes throughout the value chain. Achieving the best results possible depends on having the right tools – and this includes highly-advanced computers. Both scientific organisations and corporations are now developing a new, considerably more powerful tool – the quantum computer.