Finding new perspectives together.

25. October 2018
ca. 2 minutes

On 12 and 13 September, Rotterdam played host to the rad°hub 2018. This time round, the BMW Group think-tank focused on the areas of connected life and smart habitat. In individual workshops, key thinkers and experts from around the world came together to develop new solutions for future mobility. Further highlights included an appearance by Dutch artist Daan Roosegaarde and the signing of a memorandum of understanding between the BMW Group and the City of Rotterdam.

The BMW Group launched the event series to advance the future of mobility – venturing beyond the realm of products and services. The main focus is on sharing ideas and creating a global understanding of the future, through dialogue between leading thinkers from a wide range of different disciplines – so-called “rad°influencers”. From start-up founders and artists, to managers and university professors, everyone who attends is committed to tackling the challenges of tomorrow, transcending boundaries, developing new ideas together – and then ultimately driving progress in their own field.

“The rad°hub is much more for me than just a think-tank. It provides a platform for creative people with different perspectives from around the world,” explains Peter Schwarzenbauer, member of the Board of Management of BMW AG. As patron of the rad°hub, the international exchange of ideas is the most important aspect to him – since this is the only way to create a global view of modern mobility solutions.

The rad°hub 2018 in Rotterdam focused on creative responsibility and the future mobility experience. In smaller breakout-groups – so-called hubs – the rad°influencers bounced ideas off each other and developed new concepts in areas such as connected life and smart habitat. The best part was that each hub approached the topics from a very specific professional angle – to come up with fresh approaches and build new contacts. The results were then discussed, and ideas for new products and services explored. This enabled different perspectives and solutions to be combined – resulting in wonderful ideas and illustrations that show how sustainable mobility and connectivity could be part of our lives in the future. Artist Daan Roosegaarde, founder of Studio Roosegaarde, also touched upon this in his inspiring speech. His creative projects combine technology and art in the urban environment.


Previous events in the series have been held in major international cities, such as London, Los Angeles and Munich. As the sustainable “City of the Future”, Rotterdam was therefore the perfect choice. The BMW Group will also be partnering with the City of Rotterdam going forward and the two signed a memorandum of understanding to this effect during the event. Here also, a central topic will be the future of mobility and promoting sustainable urban development.

This partnership and, above all, the developments, ideas and suggestions generated by the rad°hub, have shown once again that it is possible to shape the mobility of the future today. We look forward to the next inspiring exchange of ideas.

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