Since 2016, the rad°hub has provided a unique platform that ensures a lively exchange of views, creative moments, innovative ideas and inspiring connections. The aim of this dialogue-oriented format is to push boundaries, bring influencers with ideas together and encourage dialogue between visionary thinkers and opinion leaders from all over the world. Interdisciplinary exchange, both within and outside the company, creates a space for discussing the challenges of future mobility and developing a range of possible solutions together.
The rad°dialogue held at BMW Group Classic on 11 October brought together 50 visionaries who are already part of the rad°hub network. During the event, Peter Schwarzenbauer, member of the Board of Management of BMW AG responsible for Transformation Electro Mobility handed over patronage of the rad°hub to Dr. Nicolas Peter, member of the Board of Management of BMW AG responsible for Finance.
An active and open dialogue with stakeholders from all facets of society is crucial to solving today´s most complex challenges
Dr. Nicolas Peter
Member of the Board of Management of BMW AG responsible for Finance
At this year’s rad°dialogue, participants work together in smaller breakout groups to develop future scenarios. Ludwig Engel, futurist and urbanist, draws a specific picture of our future in the closing speech of the event. In an interview, he tells us what role cities and urban development play in this scenario.
The rad°dialogue with Ludwig Engel, Urbanist and Futurist
rad°hub: What key challenges are cities facing currently?
Ludwig Engel: The key challenge that our cities in western society face today is housing. Is the question of how we actually design a city to be so inclusive that all the people that need to live in cities can actually afford to live in cities.
rad°hub: What does the ideal city of the future look like?
Ludwig Engel: For me an ideal city is an imperfect city – a city that still is so porous, that still allows for people to be different and to change continuously.
rad°hub: What major changes need to be made to get there?
Ludwig Engel: Cities are in constant flux. So the questions, what need to be changed today to make cities better and more liveable, really depends on regulations and politics that include everyone that lives in cities. So my answer would be: to make a city better, design better laws for more people to live in a good city.
CONNECTED, INDIVIDUAL, PERSONAL: THE FUTURE ECOSYSTEM “MYBMW”.
Mobility will continue to evolve in the future. Access to digital services and personal mobility offerings are becoming increasingly important for many customers after purchasing their vehicle. This has prompted the BMW Group’s move towards a complete portfolio encompassing vehicle, services, lifestyle and offerings from partners and third-party providers.
For now, electric vehicles are still the exception rather than the rule. This is mainly due to poor charging infrastructure and a lack of incentives. It is for this reason the BMW Group sees collaboration with cities as a tremendous opportunity. And because electric vehicles cannot reduce congestion on their own, mobility services are another important part of the concept.
Gamification – the practice of incorporating gaming elements, such as badges and points, into everyday processes – has many advantages. It boosts involvement, encourages longer, more regular usage and makes whatever you are doing more fun. But can it also be used to help the environment? The BMW Group wanted to find out – and so, in collaboration with the City of Rotterdam, it launched the pilot project “Electric City Drive” late last year.