04. March 2020
ca. 3 minutes
The BMW Group is ushering in a new era with its pure electric Gran Coupé, the BMW Concept i4. The electric drive train has arrived at the heart of the brand – heralding a new age of sheer driving pleasure.
For all those eagerly awaiting the start of BMW i4 production, the BMW Concept i4 provides a glimpse of the brand’s first fully-electric Gran Coupé. BMW unveiled its new brand design for the first time at a digital press conference on 3 March.
The BMW Concept i4 delivers typical BMW driving dynamics in a totally new form, combining a modern and elegant sporty design with the spaciousness and functionality of a four-door Gran Coupé that even drives locally emission-free. The BMW Concept i4 already showcases a number of design elements that will be found in the BMW i4 and other electrically powered production vehicles. Adrian von Hooydonk, head of BMW Group Design, sums up: “The design is dynamic, clear and elegant: fitting for an emotive electric vehicle and our BMW values.”
It is not just the design that shapes the vehicle's character; its sound also has a profound impact. It was developed in collaboration with none other than Oscar-winning composer Hans Zimmer, whose Hollywood film scores have reached an audience of millions. Working with BMW sound designer Renzo Vitale, he created a unique and visionary sound. From driving sounds to the acoustic signal that accompanies opening the door: The sounds are varied, surprising, light and transparent – and give the BMW Concept i4 an added emotional depth.
The user interface of the Curved Display boasts three newly-developed Experience Modes. The modes “Core”, “Sport” and “Efficient” are optically different from one another – also in how the interior is staged. Ambient light in the dashboard, doors and indirectly under the display signal the adjustments made to the vehicle technology. The driver selects their personal preferences for each Experience Mode and can choose between various formats and functions in the display.
The BMW Concept i4 is not just an electric car. It is a trailblazer for the evolution of the BMW brand. Series production of the new BMW i4 will kick off in 2021 at the BMW Group’s main plant in Munich. Welcome to the future of electromobility!
With the unveiling of the BMW i Hydrogen NEXT at the 2019 Frankfurt Motor Show (IAA), the BMW Group is demonstrating its ability to complement its electrified vehicle portfolio with the deployment of hydrogen-powered fuel cell technology.
The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe in Geneva: The BMW Concept i4 takes electric drive to the core of the BMW brand. It provides a whole new take on the dynamic excellence for which BMW is renowned and blends a modern, elegantly sporty design with the spaciousness and functionality of a four-door Gran Coupe – all while generating zero local emissions.
The big themes at this year’s CES trade show, the world's largest gathering of consumer electronics companies, are smart home automation, artificial intelligence and our future mobility. Here, the BMW Group has delved deep: What might autonomous driving actually feel like? What possibilities could it open up and what needs will it create? In other words: What do we expect from mobility in the future?
