With its unique architecture and exhibition spaces, BMW Welt in Munich draws visitors from around the globe. It certainly provides a fitting stage for exceptional automobiles and the latest developments in the field of mobility. Soon, there will be even more to satisfy design aficionados – when BMW Welt opens an exclusive presentation area created by two leading designers.
BMW Welt has long provided BMW Group fans with a space for exceptional experiences. Here, everyone can encounter the company’s brand diversity up close. Now, the BMW brand’s top models are being showcased in a newly-designed creative ambience. The new space concept, with its outstanding and unique design, is every bit as impressive as the vehicles themselves. Together, they embody the luxury of self-determined individuality.
Milan-based architect Patricia Urquiola and Adrian van Hooydonk, head of BMW Group Design, have joined forces to create this exceptional space for BMW’s current top models. In a specially designed exhibition area, the BMW 7 Series, BMW 8 Series and BMW X7 play a starring role, highlighting the powerful combination of progressive luxury and creative excellence.
Patricia Urquiola and Adrian van Hooydonk have known and appreciated each other’s work for years. Urquiola was happy to accept the invitation from Munich, because she shares the same idea of luxury as the BMW brand. Throughout the redesign of the exhibition area, the focus was always on creating a space where visitors could relax and contemplate the latest high-end BMW models.
One of the unique highlights is the 322-square-metre floor, created using state-of-the-art 3D printing technology and terrazzo, a mixture of cement and coloured stone chips poured to create a continuous surface with natural and organic lines. Curtains made of metallic mesh and a lounge with originals by Patricia Urquiola frame the unusual presentation area and round off the innovative design.
These days, luxury equates to time, explains Adrian vanHooydonk – and time spent in the car is becoming increasingly important and more personal. The surroundings should therefore be designed to make this time as pleasant as possible. “Freedom” is another word Patricia Urquiola likes to use to describe what luxury means for her. This freedom defined the entire cooperation and is also reflected in the new exhibition area.
One BMW model, the BMW Concept M8 Gran Coupé, has been a particular focus of the two designers’ artistic work: It combines the same luxury with a strong sense of freedom and an exclusive finish reminiscent of mystic and poetic northern lights. It was this design highlight, in particular, that inspired Patricia Urquiola throughout the process. The result is a modern and inviting world of experience characterised by a feeling of warmth.
“What I admire most about Patricia’s work is that she approaches design from a human perspective. The products she creates are exquisite pieces and luxurious surroundings – but she always makes them very warm, human and personal,” added Adrian vanHooydonk.
The ultimate interaction between vehicle and exhibition design creates an atmosphere that showcases the uniqueness of the BMW luxury models and opens up a dialogue of forms. Visitors to BMW Welt will immediately have the chance to experience this for themselves in the exhibition “Progressive Luxury meets Creative Excellence”.
In the constantly changing world we live in, population growth is one of the biggest challenges we face – especially in cities. It is up to us, as a society and as a company, to find answers. To this end, the BMW Group develops products that can adapt to new needs and changing habits: like the BMW Vision iNEXT, a vehicle that embodies our mobility concept for the future. At the AD Design Summit 2018 in Munich, the BMW Group’s head designer, Adrian van Hooydonk, explained why the BMW Vision iNEXT is more than just a car.
New social and ecological challenges demand fresh thinking, new approaches and, above all, the courage to forge new paths. With the aim of always offering customers the best solution, the BMW Group is relying on its innovative capabilities as a mobility tech company. Harald Krüger, Chairman of the Board of Management of BMW AG, talks about making bold decisions, how far the BMW Group has come and the role of IT firms and start-ups at the DLD Conference 2019.
Tomorrow’s mobility can already be experienced today, in Las Vegas: From 8 to 11 January 2019, the BMW Group will be presenting its visions for intelligent connectivity at the Consumer Electronics Show (CES). The central element of the exhibition area is the BMW Vision iNEXT. Thanks to audio-visual installations, VR technology and an outdoor off-road circuit, visitors will be able to discover the BMW Group’s visions for themselves in the Nevada desert.