From mass production to driver assistance systems to individualisation – technological progress shapes opportunities and demands for automobile manufacturers and mobility providers. Digitalisation in all its facets offers almost limitless potential. The BMW Group therefore provides a wide range of digital solutions for employees and customers across all areas of the company.
Industry 4.0, the Internet of Things, end-to-end automation – advancing technological change and digitalisation present many exciting opportunities and challenges for manufacturing companies. The BMW Group is eager to embrace these – together with the right partners. The goal is for collaborative, cross-industry development of innovative industrial IoT applications. To this end, the company has launched the Open Manufacturing Platform with its partner Microsoft.
Pieter Nota, Board Member Sales and Brand BMW, Aftersales BMW Group, has a clear vision for the future. For him it is all about customers and the new opportunities created by digitalisation. BMW Group is working towards a digital, emotional and electrified future of individual mobility. We spoke with Pieter Nota about how a consistent strategy, strong customer benefits and a focus on both fully electric and plug-in hybrid vehicles are important for the future.