A vision goes around the world.

23. August 2018
ca. 1,5 Minutes

Four destinations, three continents, five days and two strong partners – those are the facts behind the BMW Vision iNEXT World Flight. In collaboration with Lufthansa Cargo, the BMW Group presented its latest Vision Vehicle, the BMW Vision iNEXT, in Munich, New York, San Francisco and Beijing.

The most efficient freight plane in its class, a Boeing 777F, served as the stage for the BMW Vision iNEXT. But instead of a bare-bones cargo hold, an exceptional vehicle and technology presentation awaited the more than 300 international media representatives. To achieve this, a large team of experts from Lufthansa Cargo and the BMW Group, working with other partners, developed a specially designed, exclusive closed-room concept for the BMW Vision iNEXT – a difficult but exciting challenge for everyone involved.

“Visionary products deserve visionary presentations. We are delighted to enable this exceptional world premiere together with BMW,” said Peter Gerber, CEO and Chairman of the Executive Board of Lufthansa Cargo AG.

The biggest challenge? The extremely short turnaround times. The entire setup inside the 777F had to be reconfigured from presentation mode to flight mode within just four hours and rebuilt, after the flight, in just under eight hours – all without compromising safety. That was all the time the specialists had, with the Vision Vehicle’s next destination already waiting.

This impressive technical and logistical achievement required around 30 tonnes of material. More than 7.5 km of cable were laid just for the technical expansion. 78,000 LEDs in 165 video LED modules and ten 13,000 ANSI lumen projectors ensured adequate light in the Boeing’s interior to create a presentation that engaged all the senses.

The show began as soon as the media arrived. The exterior of the Boeing 777F already provided a taste of the interior and was decked out with an appropriate livery for this purpose.

“The iNEXT is our proposition for the mobility of the future. It makes sense to present the BMW Vision iNEXT to the global public in an unconventional way. The World Flight is the first logical step towards this,” explained Klaus Fröhlich, member of the Board of Management of BMW AG, responsible for Development.

The BMW Vision iNEXT has since returned from its travels: Its journey around the world started at Munich Airport on 9 September, before flying on to New York, San Francisco and Beijing. It arrived back home at Frankfurt Airport on 14 September.

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