“Hey BMW” – Your digital driving companion.

22. October 2018
ca. 2 minutes

At this year’s Paris Motor Show, the “Mondial de l’Automobile 2018”, held in early October, the BMW Group showcased a number of innovative solutions, including the BMW Intelligent Personal Assistant. From March 2019, the intelligent digital driving companion will be available in selected BMW models, including the 3 Series, 8 Series, X5 Series and Z4 Series. It can help the driver operate the vehicle or find a parking space – and can also answer technical questions about the car.

The driver communicates with the BMW Intelligent Personal Assistant through voice or gesture commands. A simple “Hey BMW” activates the assistant, which can then adjust the interior temperature, for example, or provide specific information, as required. The driver can even give the digital assistant a name. The Assistant also ensures the driver’s wellbeing – for example, with a vitalisation programme that warns of potential fatigue.

There are more innovations behind this technology: The entire BMW cockpit was radically overhauled for the Paris Motor Show, with improved customisation and personalisation options, geared even more towards satisfying the driver’s demands. The innovative design, with its intuitive structure, provides the ideal combination between the information display in the driver’s field of vision and the central control display.

While the BMW Intelligent Personal Assistant was the star of the Paris Motor Show, in central Paris, it was all about “Hey Mona Lisa”. On the square in front of the “Centre Georges Pompidou”, BMW caught everybody’s attention with a huge, 70-square-metre LED installation of the famous Mona Lisa, which tied in with the presentation of the new BMW Personal Assistant. In contrast to Leonardo da Vinci’s rather small original painting, the LED installation was brought to life on a 10-metre-high by 7.5-metre-wide screen. Did you ever wonder what her mysterious smile might mean? Well, just ask! In fluent English, French or German, Mona Lisa answered everything curious visitors wanted to know. Using face tracking technology, she even moved her face and hands, bringing this 500-year-old painting to life – thanks to the BMW Intelligent Personal Assistant.


The installation was accompanied by a social media campaign, including a Facebook page where those who were unable to experience the Mona Lisa in person could post their questions about the new BMW 3 series and the digital assistant.

With these innovations, the BMW Group is creating an even more personal, intelligent and consistent experience for their customers. There are more than 11 million connected BMW Group vehicles worldwide. With services such as Connected Drive and BMW Intelligent Personal Assistant, this number is set to grow even further: clear evidence of an increasingly digitalised world.

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