The first ever BMW X7 took off on an adventurous 5 week road trip in the USA starting in Spartanburg, South Carolina, home of the biggest BMW Group Plant in the world and ending in beautiful Palm Springs, California. Stay tuned at the BMW Group News Forum for the upcoming travel diaries and learn more about our company in the United States.
The BMW Group has produced many success stories. The BMW i brand is one of them – and a very special one at that. It has already been 10 years since the BMW Group, ahead of everyone else, made electromobility the focus of its Strategy NUMBER ONE and created BMW i – today, one of the world’s leading premium brands for electric models. With its Strategy NUMBER ONE > NEXT, the BMW Group now aims to expand this lead and continue positioning BMW i as the company’s innovation driver. This is also shown by the BMW iNEXT, which will go into series production in 2021.
Pieter Nota, Board Member Sales and Brand BMW, Aftersales BMW Group, has a clear vision for the future. For him it is all about customers and the new opportunities created by digitalisation. BMW Group is working towards a digital, emotional and electrified future of individual mobility. We spoke with Pieter Nota about how a consistent strategy, strong customer benefits and a focus on both fully electric and plug-in hybrid vehicles are important for the future.