The first ever BMW X7 took off on an adventurous 5 week road trip in the USA starting in Spartanburg, South Carolina, home of the biggest BMW Group Plant in the world and ending in beautiful Palm Springs, California. Stay tuned at the BMW Group News Forum for the upcoming travel diaries and learn more about our company in the United States.
The BMW Group has produced many success stories. The BMW i brand is one of them.
“Being a true pioneer of electromobility, the BMW i3 is a technology enabler, which allows us to roll out electromobility across all brands and model series. From 2021, we will continue this approach with our BMW iNext. As technological toolkit for the future, this vehicle will also set new standards for future models.” Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales, points out.
Pieter Nota, Board Member Sales and Brand BMW, Aftersales BMW Group, has a clear vision for the future. For him it is all about customers and the new opportunities created by digitalisation. BMW Group is working towards a digital, emotional and electrified future of individual mobility. We spoke with Pieter Nota about how a consistent strategy, strong customer benefits and a focus on both fully electric and plug-in hybrid vehicles are important for the future.