Programme contents: modular and individual.
The programme is modular and lasts for a maximum of twelve months. This means we can respond to you at your individual entry level alongside any professional experience you may have, develop your strengths in a targeted way and give you precisely the information and skills that are important to you. Generally, new starters progress through all modules. Starters with professional experience make their own way, tailored to their skill level, through the programme.
This is where all entrants are brought up to a certain level of knowledge, particularly in product knowledge. This is done via our in-house training platform or the one-week BMW STARTER introductory training programme for junior salespeople. After that, you will be familiar with the BMW brand and the steps of the sales process, the product lines and the BMW technologies most important for sales. You will now be able to conduct your first consultations.
The two-week BMW BASIS module forms the core of the training programme. The aim of the BASIS training programme is for you to not only learn the content, but also to be able to put it into practice. You will get to know the essential consultation techniques, amongst other things, and will be able to apply them directly to every step from initial contact to delivery. On completion of your BMW BASIS training programme, you will demonstrate your expertise in an exam and an oral test.
In the advanced modules, salespeople will be able to expand and extend their existing skills and proficiencies as needed. In these modules, we work through real-life cases, do a lot of role-playing and work closely with the BMW and MINI retail centers and retail organisations.
In addition to general sales skills, salespeople will have additional requirements depending on their department, the size of the retail operation or current framework conditions. For this, we offer needs-oriented specialist modules which will qualify you for new topics.
At the end of the training you will receive a BMW or MINI graduate diploma. It certifies that you have graduated from junior to senior salesperson. In addition, you will have the option of acquiring the 'Certified Car Salesperson' certificate. An interesting detail: Our car salespeople get a company car after just seven months.