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BMW Group and Daimler AG plan to headquarter joint mobility company in Berlin.
The BMW Group and Daimler AG plan to locate the headquarters of their proposed global mobility company in Berlin.
The two partners are purposely seeking to establish this innovative mobility services provider outside of their respective Group structures in the dynamic environment of Germany’s capital city. At the same time, the globally positioned joint venture will maintain its international presence as a success factor.
Together, the BMW Group and Daimler AG aim to grow this new business model sustainably to enable rapid global scaling of services. The two companies took a further step towards forming their joint venture by officially filing the transaction with the European Commission.
Both automotive manufacturers aim to shape the mobility of the future, so they can offer customers unique experiences and support their partners, such as cities, in achieving sustainable urban mobility.
The BMW Group and Daimler AG announced plans to join forces and offer customers a single source for sustainable urban mobility services in March 2018. By combining these growth areas, the two partners are underlining their ambitions in this future market. The BMW Group and Daimler AG intend to offer their customers a holistic ecosystem of intelligent, seamlessly connected mobility services, available at the tap of a finger.
Subject to examination and approval by the responsible competition authorities, the BMW Group and Daimler AG plan to combine and strategically expand their existing on-demand mobility offering in the areas of CarSharing, Ride-Hailing, Parking, Charging and Multimodality. The two companies will each hold a 50-percent stake in the joint venture, but will remain competitors in their respective core businesses.
Our vision is to create a major global player for seamless and intelligent connected mobility services together. As a hub for creativity and innovation, Berlin is exactly the right location for our plans.
Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars