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Page Overview: BMW Group - Brands & Services - NOW Mobility Services
NOW Mobility Services. We are the future.
We are NOW.

Our world is changing – and so are our expectations of urban mobility. NOW offers the ideal services for this world – simple, intuitive, convenient and customised. It seeks to make customers’ lives easier and brighten their day, whatever their plans may be:

DriveNow premium car-sharing allows for spontaneous rentals; ParkNow enables digital parking solutions for both on and off-street-parking; and ChargeNow provides customers with access to the world’s largest network of public charging stations. In the US and China, customers enjoy innovative mobility solutions through ReachNow.

In this way, all NOW services create comprehensive and connected solutions for the future of mobility – and for each and every customer.

We are currently experiencing the biggest change the automotive industry has ever seen. It all comes down to whether we believe we can earn as much money in the future from mobility services as we can from selling cars. I see tremendous opportunities for this. Being able to offer people premium mobility at any given moment is an exciting prospect.

Peter Schwarzenbauer

Member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group

What drives NOW.

NOW is connected, unconventional, progressive – and, just like the NOW services themselves, adapting to our rapidly changing environment and exploiting more than just classic patterns of mobility. Why? Because it is important that everyone can enjoy the moment, knowing that the right mobility solutions will be available on demand to meet their individual needs. Mobility services are always one step ahead, available to anyone who needs them at any time. Because mobility is not just supposed to become simpler and more flexible – it should also highlight new possibilities and inspire people.

That is what NOW is all about.

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NOW Mobility Services


NOW Mobility Services


NOW Mobility Services



NOW Mobility Services


NOW services.

ChargeNow.

With ChargeNow, charging stations run by different providers can be located quickly and easily. Using your ChargeNow card you can activate the charging stations and pay without cash.

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DriveNow.

DriveNow is the car-sharing service from BMW Group, MINI and Sixt. Available cars can be found using the DriveNow app, the website or just picked up directly on the street.

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ParkNow.

ParkNow enables digital payment for both on and off-street parking.

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ReachNow.

ReachNow offers a range of expanded on-demand mobility solutions in US and China. All cars can be located and reserved using the ReachNow app.

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