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MINI

MINI maximises your urban experience. Focused. Engaging. Inspiring.

Front view of a MINI Cooper S Clubman.

ICONIC DESIGN WITH PURE GO-KART FEELING.

Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.

MINI exudes passion.

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.

A red MINI in the jungle
A red MINI in the jungle


Three red MINIs on a desert road
Three red MINIs on a desert road


A MINI on a coastal road
A MINI on a coastal road


A silver MINI in front of the Las Vegas city sign
A silver MINI in front of the Las Vegas city sign


A black MINI convertible with the top down on a street
A black MINI convertible with the top down on a street


A striped MINI in front of a hedge
A striped MINI in front of a hedge


Two MINIs on one road
Two MINIs on one road


Many MINI models in front of the MINI plant Oxford
Many MINI models in front of the MINI plant Oxford


A turquoise MINI convertible with the top down on a street
A turquoise MINI convertible with the top down on a street


A silver MINI is driving on a road
A silver MINI is driving on a road


A MINI Convertible special model
A MINI Convertible special model


The MINI E concept car, 3/4 front view
The MINI E concept car, 3/4 front view


The MINI E concept car, top view
The MINI E concept car, top view


A MINI Countryman on a road
A MINI Countryman on a road


A MINI Countryman drives over a dune
A MINI Countryman drives over a dune


Policeiminis from three generations in front of a house
Policeiminis from three generations in front of a house


A blue MINI convertible on a road by a lake
A blue MINI convertible on a road by a lake


A red Classic MINI in a city
A red Classic MINI in a city


A white MINI on cracked asphalt
A white MINI on cracked asphalt


The design team discusses colours
The design team discusses colours


A pavilion on a street
A pavilion on a street


A Classic MINI and the MINI 60 Years Edition on one road
A Classic MINI and the MINI 60 Years Edition on one road


A red MINI Clubman, 3/4 rear view
A red MINI Clubman, 3/4 rear view


A child holding a MINI toy car
A child holding a MINI toy car


MINI Cooper S Countryman
MINI Cooper S Countryman


MINI Cooper S Cabrio
MINI Cooper S Cabrio


MINI Cooper S Cabrio
MINI Cooper S Cabrio


Two MINI Cooper S
Two MINI Cooper S


MINI Cooper S
MINI Cooper S


MINI Clubman
MINI Clubman


Did you know …

Classic MINI Coopers standing in line on a conveyor belt.

… that the last classic Mini – number 5,387,862 – rolled off the production line in Longbridge on 4 Oct. 2000?

An old MINI Cooper standing next to a member of the new generation.

… that the current generation of the 3-door MINI is 76.7 cm longer than the original 1959 Mini?

A silver MINI Cooper driving full speed.

… that over 10 million MINIs have been sold since the birth of the brand in 1959? (updated 2019)

An elephant standing next to a MINI Cooper.

… that you can buy a MINI in 109 different countries worldwide?

Gymnasts looking out the window of a MINI Cooper.

…that 28 supple female gymnasts fit in the new MINI? (world record set in 2014 in Potters Fields Park in London).

MINI milestones.

Seven important milestones for the MINI brand.

MINIs from three generations in front of a hedge
Photo of the MINI E electric concept car.
The first MINI John Cooper Works
A blue MINI Cooper of the newgeneration.
The first convertible MINI.
The first MINI Clubman.
Presentation of the first MINI Cooper models.

More about MINI.

A MINI Cooper S driving over a bridge.

MINI.com

The MINI brand in social media.