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MINI

MINI maximises your urban experience. Focused. Engaging. Inspiring.

Front view of a MINI Cooper S Clubman.

ICONIC DESIGN WITH PURE GO-KART FEELING.

Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.

MINI exudes passion.

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.

A red MINI in the jungle
A red MINI in the jungle

Three red MINIs on a desert road
Three red MINIs on a desert road

A MINI on a coastal road
A MINI on a coastal road

A silver MINI in front of the Las Vegas city sign
A silver MINI in front of the Las Vegas city sign

A black MINI convertible with the top down on a street
A black MINI convertible with the top down on a street

A striped MINI in front of a hedge
A striped MINI in front of a hedge

Two MINIs on one road
Two MINIs on one road

Many MINI models in front of the MINI plant Oxford
Many MINI models in front of the MINI plant Oxford

A turquoise MINI convertible with the top down on a street
A turquoise MINI convertible with the top down on a street

A silver MINI is driving on a road
A silver MINI is driving on a road

A MINI Convertible special model
A MINI Convertible special model

The MINI E concept car, 3/4 front view
The MINI E concept car, 3/4 front view

The MINI E concept car, top view
The MINI E concept car, top view

A MINI Countryman on a road
A MINI Countryman on a road

A MINI Countryman drives over a dune
A MINI Countryman drives over a dune

Policeiminis from three generations in front of a house
Policeiminis from three generations in front of a house

A blue MINI convertible on a road by a lake
A blue MINI convertible on a road by a lake

A red Classic MINI in a city
A red Classic MINI in a city

A white MINI on cracked asphalt
A white MINI on cracked asphalt

The design team discusses colours
The design team discusses colours

A pavilion on a street
A pavilion on a street

A Classic MINI and the MINI 60 Years Edition on one road
A Classic MINI and the MINI 60 Years Edition on one road

A red MINI Clubman, 3/4 rear view
A red MINI Clubman, 3/4 rear view

A child holding a MINI toy car
A child holding a MINI toy car

MINI Cooper S Countryman
MINI Cooper S Countryman

MINI Cooper S Cabrio
MINI Cooper S Cabrio

MINI Cooper S Cabrio
MINI Cooper S Cabrio

Two MINI Cooper S
Two MINI Cooper S

MINI Cooper S
MINI Cooper S

MINI Clubman
MINI Clubman

Did you know …

Classic MINI Coopers standing in line on a conveyor belt.

… that the last classic Mini – number 5,387,862 – rolled off the production line in Longbridge on 4 Oct. 2000?
An old MINI Cooper standing next to a member of the new generation.

… that the current generation of the 3-door MINI is 76.7 cm longer than the original 1959 Mini?
A silver MINI Cooper driving full speed.

… that over 10 million MINIs have been sold since the birth of the brand in 1959? (updated 2019)
An elephant standing next to a MINI Cooper.

… that you can buy a MINI in 109 different countries worldwide?
Gymnasts looking out the window of a MINI Cooper.

…that 28 supple female gymnasts fit in the new MINI? (world record set in 2014 in Potters Fields Park in London).

MINI milestones.

Seven important milestones for the MINI brand.

MINIs from three generations in front of a hedge

MINI through the ages.

The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation proudly revealed the result of their development activities in creating a new, revolutionary compact car. Lots of space inside with minimum dimensions outside, seats for four passengers, impeccable driving characteristics, superior fuel economy, and a very affordable price – precisely this was the brief the creator of the Mini, automotive engineer and designer Alec Issigonis, received from BMC’s Top Management. And ever since the re-birth of the brand with the market launch of the MINI in 2001, the principle already applied successfully sixty years ago has once again proven its full value: a superior concept is always convincing in many different variants and renditions. Today, this still applies for all models of the MINI family. They all show their individual strength and unique character, while right inside they are one and the same car in particular: a MINI.

Photo of the MINI E electric concept car.

MINI goes electric.

In 2008, 612 MINI E cars were modified, largely by hand, and, from 2009 on, road-tested by private and business customers. The BMW Group wanted to see how an average driver would cope with the unique aspects of an electric car in everyday situations. Between 2009 and 2013, the cars clocked up more than 16 million kilometres in six countries on three continents, contributing to basic research.

Discover MINI history
The first MINI John Cooper Works

The first MINI John Cooper Works.

The first MINI John Cooper Works and MINI John Cooper Works Clubman celebrate their world premiere at the International Motor Show in Geneva in 2008. These are the first two models released by MINI under the MINI John Cooper Works name.

A blue MINI Cooper of the newgeneration.

The new MINI.

A year after the sale of the Rover Group, the new MINI celebrated its world premiere under the BMW Group umbrella in summer 2001: The brand launched its comeback with MINI One and MINI Cooper models.

Discover MINI history
The first convertible MINI.

The first open-top Mini.

After more than thirty years, the brand decided to offer open-top driving. Inspired by the success of the Lamm Cabriolet, Rover brought out its own convertible in 1993. The luxury version based on the Mini Cooper became the most expensive Classic Mini model.

Discover MINI history
The first MINI Clubman.

The first Mini Clubman.

The Clubman Series was introduced in October 1969 and at 11 centimetres longer than the Classic Mini became one of the most modern-looking variants in the line-up. Although the noticeably longer front end went against the original idea of building the shortest car possible, it was necessitated by stricter crash requirements. It also opened up the chance to use bigger engines.

Discover MINI history
Presentation of the first MINI Cooper models.

Mini “twins” are born.

In 1957, Alec Issigonis designed the first Mini in response to the oil crisis. His directions from the company were to create maximum space with minimal dimensions, room for four people, impeccable driving characteristics and low petrol consumption. In August 1959, the British Motor Corporation (BMC) introduced a small four-seater under two names: the Austin Seven and the Morris Mini-Minor.

Discover MINI history

More about MINI.

A MINI Cooper S driving over a bridge.

MINI.com

More Information

The MINI brand in social media.

Learn more.

Red tail light of a BMW in the dark.
Innovation.
Close-up of a car body in BMW production.
Production.
MINI John Cooper Works
John Cooper Works.
A MINI on the Driving Experience test track.
MINI Driving Experience.