MINI maximises your urban experience. Focused. Engaging. Inspiring.
ICONIC DESIGN WITH PURE GO-KART FEELING.
Rooted in our heritage, our mission is to deliver cars and mobility solutions that heighten city life for customers today and tomorrow. Core to all MINI cars is our unique go-kart feeling, our iconic design, and our creative use of space.
MINI exudes passion.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
Did you know …
… that the last classic Mini – number 5,387,862 – rolled off the production line in Longbridge on 4 Oct. 2000?
… that the current generation of the 3-door MINI is 76.7 cm longer than the original 1959 Mini?
… that over 10 million MINIs have been sold since the birth of the brand in 1959? (updated 2019)
… that you can buy a MINI in 109 different countries worldwide?
…that 28 supple female gymnasts fit in the new MINI? (world record set in 2014 in Potters Fields Park in London).
Seven important milestones for the MINI brand.