MINI exudes passion.
MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
MINI sets trends in the industry and has always had a perfect feel for the times. The brand’s unconventional approaches traditionally attracted people with a high level of individuality and creativity. Because of that, we never stand still – and we always evolve with our customers.
Senior Vice President MINI at the IAA 2015