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SHAPING THE FUTURE.
Inspiring the innovation culture of the BMW Group.
Designworks, a subsidiary of the BMW Group, is a global creative consultancy. Through its experience with clients in diverse industries, Designworks is able to bring external perspectives and creative inspiration to the BMW Group. Designworks also shares its know-how from the complex automotive sector with customers from other industries in joint innovation projects.
Designworks is a global creative consultancy with studios in North America, Europe and Asia.
Designworks’ creative output is characterised by innovation and growth. The consultancy uses the BMW Group’s “fixed star” approach: Teams focus their sights on the next ten to fifteen years to develop relevant solutions for today and tomorrow. In recent years this lead too the crystallization of the two primary focus areas "Mobility" and "Digital Lifestyle".
Anyone looking for visions should talk to Designworks because future scenarios built by the BMW Group subsidiary are not only creative long jumps they also dispose of longtime validity.
Head of Product Portfolio Management Public Transit, Siemens AG