THE MOST POWERFUL LETTER IN THE WORLD.
Driving pleasure as a mission and perfection as a driving force.
BMW M is part of an outstanding motorsports heritage and stands for high performance out of passion. Power and strength go hand in hand with the principle of EfficientDynamics – at the very highest level.
BMW M stands for highly-dynamic driving fascination.
This is compelling every day on the road as well as on the race track. The passion of its engineers makes BMW M a pioneer in combining authentic motor-racing functionality with exclusive, sporty aesthetic appeal.
I was always a big fan of BMW M, even as a kid. My dad had a black BMW M3 and I always asked him to take me with him and put his foot down. Even today, I get goose bumps every time I get in the car and start the engine. You can feel how much passion goes into building every single model.
BMW DTM driver
Did you know that…
... that BMW was the first manufacturer in motorsports history to use telemetry technology to transmit engine data to the pits in 1980?
...that BMW Motorsport has the most overall wins in the Nürburgring 24-hour Race? 19 wins since the race was held for the first time in 1970.
...that the Driving Experience offers around 50 different training courses in 30 countries? With more than 4,000 safety courses and incentives (with more than 40,000 participants) since first opening in Maisach in 2012.
…that the legendary 1978 M1 was the first car with the M badge and immediately became Germany’s fastest road-going sports car (264.7 km/h)?
…that the BMW Motorsport racing team of 1973 was the first to compete in a fully standardised design, with the three stripes of colour that still characterise BMW Motorsport today?