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Page Overview: BMW Group - Brands & Services - BMWi



Side view of a BMW i8.

BMW i takes another step towards the future.

BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility – combining electric drives, innovative materials and technologies in revolutionary concepts for the future. The focus is on a new understanding of premium that is defined by sustainability throughout the entire value chain.

BMW i offers sustainable, customer-oriented mobility solutions.

Visionary BMW i electric vehicles lead the way in alternative drive trains, lightweight construction and aerodynamics – promising sustainable premium without sacrifice. Their futuristic shapes and forms combine renewable and recycled materials in an inspiring overall design. These products are complemented by BMW i mobility services, such as DriveNow, ChargeNow and ParkNow.


Interior design of the BMW i8.

BMW i3 charging at a wallbox.

BMW i8 standing in a solar carport.

Rear view of a BMW i with eDrive emblem.

A BMW i8 driving through citylights by night.

BMW i8 with open scissor doors in front of a city skyline.

A family climbs into a BMW i3 after shopping.

Close-up of a BMW i3 front-end.

A BMW i3 and a BMW i8 driving next to each other on a road.

Looking inside a BMW i Brandstore.

A BMW i8 safety car on a racetrack.

Smartphones displaying ConnectedDrive App.

ConnectedDrive shown as application on a smartwatch.

ConnectedDrive with range display.

Drawing illustrating the vehicle architecture of the LifeDrive module.

BMW i3 as an escort vehicle at the Berlin Marathon.

Several BMW i3s standing at a charging station in a car park.

BMW i interior using alternative and renewable  materials.


The products and services of BMW i have been conceived around a revolutionary approach: purpose-designed and purpose-built for sustainable, premium mobility. It’s a new day in our industry, a new era for individual mobility. This is BMW i – Born Electric.

Dr. Ian Robertson (HonDSc)

Member of the Board of Management of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group, on the launch day for the BMW i sub-brand

Did you know …

Machines used in BMW i production with carbon fibre rolls.

… that the carbon fibres used in a BMW i8 would stretch around the globe 20 times? (825,000 km).

BMW i interior with recyclable materials.

… that 95% of materials used in a BMW i3 can be reused?

Close-up of BMW i seat covers made of nearly 100% recycled polyester.

… that the fabric seat upholstery is made from virtually 100% recycled polyester, 34% of which comes from PET. That is the equivalent of 53 recycled bottles.

A strand of thin carbon fibre.

… that a carbon fibre of 0.007mm, is about one-tenth the diameter of a human hair?

Wind turbines outside of BMW Group Plant Leipzig.

… that all the electricity needed for BMW i production at Plant Leipzig is generated by four wind turbines on site?

BMW i milestones.

Four important milestones for the BMW i brand.

Presenting the BMW i8 with Laserlight.
Presenting the first BMW i3.
BMW i3 DriveNow car in a city.
Photo of project i launch event.

More about BMW i.

The BMW brand in social media.