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BMW i. THE FUTURE OF MOBILITY. TODAY.
BMW i takes another step towards the future.
BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility – combining electric drives, innovative materials and technologies in revolutionary concepts for the future. The focus is on a new understanding of premium that is defined by sustainability throughout the entire value chain.
The products and services of BMW i have been conceived around a revolutionary approach: purpose-designed and purpose-built for sustainable, premium mobility. It’s a new day in our industry, a new era for individual mobility. This is BMW i – Born Electric.
Member of the Board of Management of BMW AG, Sales and Marketing BMW, Sales Channels BMW Group, on the launch day for the BMW i sub-brand