BMW. DRIVING PLEASURE HAS A NAME.
Driving pleasure – that is what drives BMW.
BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.
BMW is dedicated only to the driver.
BMW’s passionate promise for the future is born from the unique history of reinvention. BMW doesn't just build cars. The brand’s innovations and exceptional design create emotion, enthusiasm, fascination and thrills.
Did you know …
...that the BMW Turbo released in 1972 was the first car to incorporate ground-breaking vehicle-safety innovations? ABS, renewable crumple zones, radar distance sensors and many other features that didn’t become standard equipment until years later.
… that the software in a modern luxury car like the BMW 7 Series has more than double the number of lines of software code (approx. 100 million) used in Windows 7, which has approx. 40 million lines?
… that the BMW E1 prototype unveiled for the first time at the 1991 Frankfurt Motor Show is considered the world’s first real fully-fledged modern electric car?
…that one in three BMWs is delivered with xDrive all-wheel-drive?
… since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?