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BMW

BMW. Driving pleasure has a name.

Free-standing BMW 7 Series.

Driving pleasure – that is what drives BMW.

BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.

BMW is dedicated only to the driver.

BMW’s passionate promise for the future is born from the unique history of reinvention. BMW doesn't just build cars. The brand’s innovations and exceptional design create emotion, enthusiasm, fascination and thrills.

BMW X5 Boardcomputer.


BMW X5 Design.


BMW X5 Design.


BMW X5 driving through mountains.


BMW Wireless Charging.


BMW i X3 Concept.


BMW Service.


BMW Concept X4.


BMW X3.


BMW and Microsoft Computer.


BMW Connected.















A BMW driving around cones on a wet surface.


BMW trade show display.


Close-up of a characteristic BMW design element.


Photo of a BMW Championship golf course.


Yacht with BMW sponsorship.


BMW Convertible in a BMW Brand Store.


BMW vehicles at the Asia Driving Centre.


BMW vehicles at the Asia Driving Centre.


BMW 3 Series Sedan 330e with eDrive.


Three people standing next to a white BMW 1 Series.


A BMW 4 Series Convertible driving along a sunny road.


Ein BMW 4er Cabrio fährt eine sonnige Straße entlang.


A red BMW 2 Series Coupé driving at top speed.


A dad climbs out of his BMW 2 Series ActiveTourer.


Front view of a black BMW 7 Series G11.


A couple talking alongside a BMW X5 xDrive40e.


A BMW X1 driving into a canyon landscape.


Ein Mann steht mit seinen BMW Iconic Taschen neben seinem BMW.


View of the BMW Shop at BMW Welt.


Performance at the Jazz Award 2015 at BMW Welt.


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Did you know …

A 1972 BMW Turbo standing in front of the BMW Group buildings.

...that the BMW Turbo released in 1972 was the first car to incorporate ground-breaking vehicle-safety innovations? ABS, renewable crumple zones, radar distance sensors and many other features that didn’t become standard equipment until years later.
Navigation system projected onto the windscreen as HUD.

… that the software in a modern luxury car like the BMW 7 Series has more than double the number of lines of software code (approx. 100 million) used in Windows 7, which has approx. 40 million lines?
Photo of the BMW E1 electric car unveiled in 1991.

… that the BMW E1 prototype unveiled for the first time at the 1991 Frankfurt Motor Show is considered the world’s first real fully-fledged modern electric car?
Close-up of the xDrive logo on a BMW.

…that one in three BMWs is delivered with xDrive all-wheel-drive?
Early advertisement with the BMW “Sheer driving pleasure” slogan.

… since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?

BMW milestones.

Five important milestones for the BMW brand.

A silver BMW X5 standing in a white room.

X5 – the Sports Activity Vehicle.

On 10 January 1999, the unique BMW X5 vehicle concept was presented to the global public for the first time at the Detroit Auto Show. The combination of dynamic performance and on-road sportiness with the talents of an off-road all-wheel drive vehicle created a market segment that no other manufacturer had yet discovered – and the SAV (Sports Activity Vehicle) was born. Today, BMW X vehicles are an integral part of the BMW product portfolios and make a significant contribution to the brand’s success.

Front view of a BMW 5 Series.

The BMW 5 Series and the launch of the BMW model series.

The premiere of the BMW 5 Series in 1972 laid the foundation for today’s BMW model series structure. The move from the “New Class” to the model series not only heralded a new BMW nomenclature that is still in use today, but also a new design era. The BMW 5 Series immediately became a synonym for unmistakeable driving pleasure in the upper middle-class segment.

An early model of the BMW “New Class”.

BMW finds its niche.

From 1961 on: With its BMW1500 and BMW1800 models, BMW ventured into a previously unoccupied segment of the automotive market – for exclusive middle-class cars with superior design, performance and driving qualities. The “New Class” was expanded upwards with the addition of the BMW 2000, while the BMW “02 Series” established itself at the lower end of the “niche”. Today, the successor to the “02 Series”, the BMW 3 Series, is still considered the heart of the brand.

A red BMW 507 Convertible with the roof down.

An icon of automotive design: the BMW 507.

In the mid-1950s, BMW landed a major hit with German designer Albrecht Goertz’s sensational sports-car beauty, the 507. The elegant, rakish BMW 507 was available as a roadster or coupé with hard-top and, despite being unaffordable for most people, soon found its way into car-lovers’ hearts. Today, the BMW 507 is one of the most valuable, most sought-after vintage cars on market.

Three BMW 328s with race numbers standing next to each other.

A sporting legend: the BMW 328.

In 1936, just seven years after its car-making debut, the BMW brand unveiled the fastest series-produced sports car in its class: the BMW 328 roadster, featuring technology that was ahead of its time: a tube-frame chassis, six-cylinder engine with light-alloy head and newly developed valve train, plus three downdraft carburettors and sophisticated aerodynamics with series-produced underbody panelling. This combination makes the BMW 328 virtually unbeatable on the racetrack.

More about BMW.

A white BMW X1 standing on a dock next to the water.

bmw.de

More Information

The BMW brand in social media.