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Page Overview: BMW Group - Brands & Services - BMW

BMW

BMW. Driving pleasure has a name.

Free-standing BMW 7 Series.

Driving pleasure – that is what drives BMW.

BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.

BMW is dedicated only to the driver.

BMW’s passionate promise for the future is born from the unique history of reinvention. BMW doesn't just build cars. The brand’s innovations and exceptional design create emotion, enthusiasm, fascination and thrills.














A BMW driving around cones on a wet surface.


BMW trade show display.


Close-up of a characteristic  BMW design element.


Photo of a BMW Championship golf course.


Yacht with BMW sponsorship.


BMW Convertible in a BMW Brand Store.


BMW vehicles at the Asia Driving Centre.


BMW vehicles at the Asia Driving Centre.


Outside view of a BMW Premium branch.


BMW 3 Series Sedan 330e with eDrive.


Three people standing next to a white BMW 1 Series.


A BMW 4 Series Convertible driving along a sunny road.


Ein BMW 4er Cabrio fährt eine sonnige Straße entlang.


A red BMW 2 Series Coupé driving at top speed.


A dad climbs out of his BMW 2 Series ActiveTourer.


Front view of a black BMW 7 Series G11.


A couple talking alongside a BMW X5 xDrive40e.


A BMW X1 driving into a canyon landscape.


A BMW X3 driving through a forest.


A man standing next to his BMW with his BMW Iconic bags.


Ein Mann steht mit seinen BMW Iconic Taschen neben seinem BMW.


View of the BMW Shop at BMW Welt.


Board computer with BMW Efficient Dynamics Eco Pro Screen.


Board computer with BMW ConnectedDrive Screen.


Performance at the Jazz Award 2015 at BMW Welt.


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Did you know …

A 1972 BMW Turbo standing in front of the BMW Group buildings.

...that the BMW Turbo released in 1972 was the first car to incorporate ground-breaking vehicle-safety innovations? ABS, renewable crumple zones, radar distance sensors and many other features that didn’t become standard equipment until years later.

Navigation system projected onto the windscreen as HUD.

… that the software in a modern luxury car like the BMW 7 Series has more than double the number of lines of software code (approx. 100 million) used in Windows 7, which has approx. 40 million lines?

Photo of the BMW E1 electric car unveiled in 1991.

… that the BMW E1 prototype unveiled for the first time at the 1991 Frankfurt Motor Show is considered the world’s first real fully-fledged modern electric car?

Close-up of the xDrive logo on a BMW.

…that one in three BMWs is delivered with xDrive all-wheel-drive?

Early advertisement with the BMW “Sheer driving pleasure” slogan.

… since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?

BMW milestones.

Five important milestones for the BMW brand.

A silver BMW X5 standing in a white room.
Front view of a BMW 5 Series.
An early model of the BMW “New Class”.
A red BMW 507 Convertible with the roof down.
Three BMW 328s with race numbers standing next to each other.

More about BMW.

The BMW brand in social media.