BMW. Driving pleasure has a name.
Driving pleasure – that is what drives BMW.
BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.
BMW is dedicated only to the driver.
Did you know …
...that the BMW Turbo released in 1972 was the first car to incorporate ground-breaking vehicle-safety innovations? ABS, renewable crumple zones, radar distance sensors and many other features that didn’t become standard equipment until years later.
… that the software in a modern luxury car like the BMW 7 Series has more than double the number of lines of software code (approx. 100 million) used in Windows 7, which has approx. 40 million lines?
… that the BMW E1 prototype unveiled for the first time at the 1991 Frankfurt Motor Show is considered the world’s first real fully-fledged modern electric car?
…that one in three BMWs is delivered with xDrive all-wheel-drive?
… since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?
