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BMW

BMW. Driving pleasure has a name.

Seitliche Ansicht einer BMW 3er-Limousine eDrive

Driving pleasure – that is what drives BMW.

BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.

BMW is dedicated only to the driver.

BMW’s passionate promise for the future is born from the unique history of reinvention. BMW doesn't just build cars. The brand’s innovations and exceptional design create emotion, enthusiasm, fascination and thrills.

BMW i3s Edition
BMW i3s Edition


BMW 1er
BMW 1er


BMW 4er Cabrio
BMW 4er Cabrio


BMW 2er
BMW 2er


BMW 5er Limousine eDrive
BMW 5er Limousine eDrive


BMW 2er Cabrio
BMW 2er Cabrio


BMW 7er Limousine eDrive
BMW 7er Limousine eDrive


BMW 5er Limousine
BMW 5er Limousine


BMW X1 eDrive
BMW X1 eDrive


BMW m340d xd
BMW m340d xd


BMW 330d
BMW 330d


BMW M5 Coupé
BMW M5 Coupé


BMW 530e
BMW 530e


BMW X5
BMW X5


BMW X3 xdrive
BMW X3 xdrive


BMW X2
BMW X2


BMW Concept iX3
BMW Concept iX3


Did you know …

A 1972 BMW Turbo standing in front of the BMW Group buildings.

...that the BMW Turbo released in 1972 was the first car to incorporate ground-breaking vehicle-safety innovations? ABS, renewable crumple zones, radar distance sensors and many other features that didn’t become standard equipment until years later.

Navigation system projected onto the windscreen as HUD.

… that the software in a modern luxury car like the BMW 7 Series has more than double the number of lines of software code (approx. 100 million) used in Windows 7, which has approx. 40 million lines?

Photo of the BMW E1 electric car unveiled in 1991.

… that the BMW E1 prototype unveiled for the first time at the 1991 Frankfurt Motor Show is considered the world’s first real fully-fledged modern electric car?

Close-up of the xDrive logo on a BMW.

…that one in three BMWs is delivered with xDrive all-wheel-drive?

Early advertisement with the BMW “Sheer driving pleasure” slogan.

… since 1973 all advertising for BMW automobiles and motorcycles has featured the slogan “Sheer driving pleasure” still used today?

BMW milestones.

Five important milestones for the BMW brand.

A silver BMW X5 standing in a white room.
Front view of a BMW 5 Series.
An early model of the BMW “New Class”.
A red BMW 507 Convertible with the roof down.
Three BMW 328s with race numbers standing next to each other.

More about BMW.

The BMW brand in social media.