MAKE LIFE A RIDE.
Wake up to life every morning with your engine running.
Every moment is a crossroads. You can turn left, you can turn right, or you can continue straight ahead. You could return to your starting point and then just keep driving. A million paths lie at your feet, each better than the last and no worse than the next. Choose a new path every second and never look back. Because everything you find on the road is forever yours. And that's how you Make Life a Ride.
BMW Motorrad brings out the emotion in riders.
Our customers are fans - not just of BMW Motorrad, but also of the style of life it entails. We enable our customers and fans to live life to the fullest.
Motorcycling is my way to experience life, an instant feeling of freedom and happiness. I get on my bike and it's just the two of us.
Did you know …
… that until 1928, lights and a speedometer were only available as optional extras on BMW bikes?
….that people clock up 90,000 km of test-drives at BMW Motorcycle Days alone? That is the equivalent of riding twice around the globe.
… that Ernst Henne collected an incredible 76 world speed records between 1929 and 1937, riding BMW bikes? In 1937, he took his motorcycle up to 279.5 km/h, a record that remained unbroken for the next 14 years.
… that BMW Motorrad’s first scooter was actually developed over 60 years ago? The R10 prototype of the early 1950s came very close to series production. The project was stopped in favour of the BMW Isetta.
…that a BMW motorcycle drove the distance to the moon and back? A German motorcycle fan rode more than one million kilometres on his BMW K75.