Page Overview: Alphabet



BMW Alphabet Fleet

Customised solutions that reflect specific needs.

Alphabet provides Business Mobility solutions that meet specific corporate requirements and bring the greatest benefits – offering manufacturer-independent products, tailor-made services and end-to-end consulting for all brands and models.


Alphabet is a leading global provider of business mobility solutions. Founded in 1997 in the UK as a division of the BMW Group, Alphabet's expertise in car and commercial vehicle management helps companies to manage their corporate mobility in an effective and sustainable way. Future orientation and responsible action have always been the basis of Alphabet's economic success. With its portfolio of innovative, digital, and flexible mobility options, Alphabet is driving the sustainable change: With Alphabet Rent, Alphabet Mobility Budget, Alphabet App and its holistic approach including the comprehensive E-Mobility consulting for a tailored and individual electrification strategy, Alphabet helps its customers to reduce their carbon footprint and to build a better future of mobility.

Today, Alphabet manages a portfolio of around 700,000 leased cars and light commercial vehicles of all makes in 33 countries and has its headquarters in Munich, Germany. As a company of the BMW Group, Alphabet meets the same high quality and process standards as the parent company.

BMW Alphabet Logo

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The industry is currently in a major change process – and change is an essential part of Alphabet's DNA. With a strong team and a clear strategy, we help our customers to build a better future.

Markus Deusing

Chief Executive Officer, Alphabet International GmbH

Did you know, …

Iconographic representation of the distribution of Alphabet customers.


... that about 90,000 companies across the world use Alphabet’s services?

Iconographic representation of the Alphabet fleet size.


... that Alphabet already manages more than 700,000 cars and light commercial vehicles from all different manufacturers in 33 countries?

Iconographic representation of the number of Alphabet customers.


…that more than 22,200 vehicles across 8 markets have been rented out by Alphabet Rent, and over 7.8 million rental days have been charged?

Iconographic representation of the number of BMW i3s in the Alphabet fleet.


... that the Alphabet brand's eMobility segment (BEVs/PHEVs) grew by around 77% in 2021?

Iconographic representation of the customer relationship between Alphabet and ENGIE.


... that Alphabet customers drove over 16,963,551,912 km in 2022? In total, that's more than 423,305 trips around the world.


Alphabet milestones.

6 important milestones for the Alphabet brand.

Alphabet employee adjusting his Alphabet baseball cap.
A young woman climbing into an AlphaCity car.
A business man looking at the Alphabet website on an iPad.
Electric cars from the Alphabet fleet parked at charging stations.
Alphabet Logo
A collage of road scenes from different European countries.

More about Alphabet.

Family in front of an AlphaBet vehicle.

The Alphabet brand in the social media.