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Page Overview: BMW Group - Brands & Services - Alphabet



An older man sitting in the backseat of a BMW.

Customised solutions that reflect specific needs.

Alphabet provides Business Mobility solutions that meet specific corporate requirements and bring the greatest benefits – offering manufacturer-independent products, tailor-made services and end-to-end consulting for all brands and models.


The customers are the focus of all Alphabet does. For them, the mobility provider aims to be the leading company for outstanding business mobility, with innovative solutions to meet current and future requirements. Innovation and unparalleled expertise in the automotive and financial services fields make Alphabet the number one choice and a driving force on the international market. Alphabet is now the fourth largest provider worldwide.

Woman receiving advice from an AlphaBet employee.

A business man looking at the AlphaBet website on an iPad.

An Alphabet employee showing a customer the Alphabet fleet.

Two young women climbing into an AlphaCity car.

A BMW i3 driving along the road, with a second i3 driving in the opposite direction.


Innovative solutions and individual consulting – that is exactly what we like. That is why we have been working successfully with Alphabet since 1997.

Rolf Duitmann

Fleet manager, W. L. Gore & Associates GmbH

Did you know, …

Iconographic representation of the distribution of AlphaBet customers.

...that 67,000 companies across Europe and Australia use Alphabet’s services?

Iconographic representation of the AlphaBet fleet size.

...that Alphabet already manages more than 602,000 cars and light commercial vehicles from all different manufacturers?

Iconographic representation of the number of AlphaBet customers.

...that more than 20,000 people share a car with AlphaCity. The Corporate CarSharing solution is cost-efficient for companies. At their own cost, employees can flexibly book a car outside of working hours?

Iconographic representation of the number of BMW i3s in the AlphaBet fleet.

...that more than 3,500 BMW i3 drivers already use AlphaElectric solutions?

Iconographic representation of the customer relationship between AlphaBet and ENGIE.

…that Alphabet helped people travel 5,000,000,000 km to get where they’re going in 2015?

Alphabet milestones.

5 important milestones for the Alphabet brand.

AlphaBet employee adjusting his AlphaBet baseball cap.
A collage of road scenes from different European countries.
A young woman climbing into an AlphaCity car.
A business man looking at the AlphaBet website on an iPad.
Electric cars from the AlphaBet fleet parked at charging stations.

More about Alphabet.

Two people in an AlphaBet vehicle.

The Alphabet brand in the social media.