Brands & Services

Fascinating brands – with a shared focus on the customer.

Every person is unique. And so are the brands of the BMW Group and the products and services they offer. Everything about the brands is designed to transform customers’ dreams into reality, today and in the future. The BMW Group and its brands enable moving moments – individual and unique.

Product brands

Service brands

Driving pleasure – that is what drives BMW.

BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.

BMW i takes another step towards the future.

BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility – combining electric drives, innovative materials and technologies in revolutionary concepts for the future.

Driving pleasure as a mission and perfection as a driving force.

BMW M is part of an outstanding motorsports heritage and stands for high performance out of passion.

MINI maximises the experience while focusing on the essential.

MINI unlocks the city, catering to your individual needs.

Performance and exclusivity.

John Cooper Works is the MINI sub-brand for extreme driving fun at the highest level. The legacy of the motor sports legend lives on.

Rolls-Royce Motor Cars. The most exclusive luxury automobile manufacturer in the world.

This reputation is rooted in the company's long history and rich tradition. The brand delivers the promise of effortless power and perfect sanctuary.

BMW Motorrad fans wake up every morning with their engine running.

Be impatient to get out and on it. And wherever you’re going,BMW Motorrad promises it won’t be boring.

Many providers, one access to all.

ChargeNow offers comprehensive service for charging e-vehicles in the world's fastest growing charging network on the go.

The app for the way from A to B.

FreeNow is one of the leading multi-mobility providers: whether taxi and ridehailing, car rental, eScooter, carsharing, eScooter or eBike – our customers have all options.

What does “tailor-made for you” mean?

Alphabet provides business mobility solutions that meet individual requirements and bring the greatest benefits.

Customer loyalty is the mission.

BMW Group Financial Services is one of the leading financial services providers in the automotive sector.

Inspiring the innovation culture of the BMW Group.

Designworks is a global creative consultancy. With clients in a multitude of industries, Designworks brings outside perspectives and creative impulses to the BMW Group.

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The BMW Group anticipates customer needs and business challenges – always seeking the best overall solution for the customer.

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The brands create ground-breaking and emotional premium mobility solutions for the discerning customers of today and tomorrow.

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The BMW Group and its brands move people in the best possible way.

Each brand is unique.

With its brands, the BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles and also provides premium financial and mobility services.

BMW.

BMW is dedicated only to the driver. BMW doesn't just build cars. The brand’s innovations create emotion, enthusiasm, fascination and thrills.

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BMW i.

BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility.

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BMW M.

BMW M stands for highly-dynamic driving fascination. The passion of its engineers makes BMW M a pioneer in authentic motor-racing functionality with exclusive, sporty aesthetic appeal.

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MINI.

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban lifestyle.

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MINI John Cooper Works.

MINI John Cooper Works stands for pure power with a racing pedigree. Every JCW model is built for extraordinary performance and impresses with exclusive and bold styling.

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Rolls-Royce Motor Cars.

Rolls-Royce Motor Cars is the most exclusive luxury automobile manufacturer in the world. Its vehicles are renowned for their supreme quality, exquisite hand craftsmanship and meticulous attention to detail.

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BMW Motorrad.

BMW Motorrad brings out the emotion in riders. Customers are fans - not just of BMW Motorrad, but also of the lifestyle it embodies.

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The service offering of the BMW Group.

Just like its vehicles, BMW Group services are designed for maximum customer orientation and complement the company’s innovative mobility offering.

Two young women climbing into an AlphaCity car.

Alphabet.

Corporate customers are the focus of all that Alphabet does. The brand aims to be the leading provider of innovative fleet management and outstanding business mobility.

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A BMW Bank employee providing a consultation.

BMW Group Financial Services.

The main business activities are financing and leasing of BMW Group automobiles and motorcycles for retail and commercial customers.

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Designworks.

The BMW Group subsidiary is a global creative consultancy with studios in North America, Europe and Asia. For the past 50 years, it has been shaping the mobility of tomorrow and the way we will experience it in the future – in the automotive sector and beyond.

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