Page Overview: Zero Urban Emissions
PHEV-Flotte
Digital features encourage emission-free driving.

New digital features help to maximize the electric driving power of the fourth-generation BMW plug-in hybrid models. The latest innovations allow drivers to contribute actively to improving the quality of life in the urban environment by traveling even more frequently in cities without emissions and noise. Users also benefit from attractive rewards and can playfully compete with other users.

BMW eDrive Zones ensures emission-free access to green zones.

From 2020, BMW Group plug-in hybrid models will be fitted as standard with the BMW eDrive Zones function. If cities declare environmental zones for emission-free driving only, they can be detected automatically in future using geo-fencing technology. When entering the vehicle then automatically switches to purely electric driving. This ensures optimum utilization of the potential of plug-in hybrid vehicles without an additional operating step by the driver. In this mode, the vehicle behaves the same way as full-electric cars. This innovative operating strategy significantly increases the potential of plug-in hybrid vehicles to reduce emissions. The increase in electric driving not only helps to optimize efficiency, but also to reduce operating costs for the customer. This is especially true for city traffic, in which the electric drive consistently achieves a higher efficiency than a gasoline or diesel engine.

eDrive Zones

When entering an eDrive zone, the vehicle automatically switches to electric driving.

BMW Points

With BMW Points, PHEV customers are motivated in a playful way to exploit the maximum potential of their electric drive.

Drivers earn and redeem electric bonus points with "myBMW" Points.

Alongside the BMW eDrive Zones function, the BMW Group will also use a new kind of digital service called myBMW Points to further encourage electric driving among its plug-in hybrid customers. The myBMW Points app motivates PHEV customers in a fun way to exploit the maximum potential of their electric drive train: Points are awarded for every kilometre driven on electric power, with an extra bonus in designated eDrive Zones. myBMW Points can also be earned by charging the high-voltage battery. In this way, drivers are motivated by their competitive spirit and environmental awareness to choose electric power wherever possible. Once enough points have been accumulated, participants can redeem them for attractive rewards, such as free charging credit from Charge Now or, going forward, also for products from the Share Now and Park Now brands and the ConnectedDrive AppStore. The myBMW Points digital service will be available for BMW plug-in hybrid vehicles through the BMW Connected Drive App Store in 2020. 

PHEVs from the BMW Group already offer significant benefits.

Better quality of life.

With the at the moment still manual activation of electric drive mode, users can help reduce emissions and traffic noise in cities. 

Money-saving.

Electric driving in the city is cheaper than petrol or diesel as long as the vehicle is charged at home or the workplace.

Perfect temperature.

Always the right temperature when you get in: Parking heater and stationary cooling come as standard.

Braking brings benefits.

...by recharging the battery: In conventional cars, all braking does is produce heat and brake abrasion.  

The best of both worlds.

Plug-in hybrids deliver electric driving fun in the city and classic BMW driving fun over long distances.

Safely into the future.

Because plug-in hybrids can drive emission-free, they can enter green zones, enjoy parking privileges and save on tolls.

Important new lessons for eDrive Zones and BMW Points from Rotterdam pilot.

Auto in Rotterdam

After the idea was born, the first real test for the BMW eDrive Zones function and the digital service myBMW Points was the BMW Group’s “Electric City Drive” pilot project, in conjunction with the City of Rotterdam and the local Erasmus University, in autumn of last year. The project looked at how electric driving in plug-in hybrid vehicles could be promoted in practice with a freely defined green zone and an app that encourages people to charge their cars regularly in a fun way. The aim was to encourage users to make more frequent use of their vehicle’s full electromobility potential.

Around 50 plug-in hybrid drivers from the Rotterdam area volunteered to test the specially developed app. Once installed on the smartphone and synched with the vehicle, whenever the car drove into the eDrive Zone in the Rotterdam city centre, a corresponding message was displayed on the vehicle screen, with a request to switch the drive system to fully electric mode. Over a period of three months, the project monitored the extent to which participants’ pure electric driving increased as a result of this message.

Using a beta version of the myBMW Points app, users were also able to see how they stacked up against others in the project, take part in contests and earn points. The key finding was that PHEV drivers used pure electric mode for over 90 percent of the distance they drove within the Rotterdam eDrive Zone once they had connected the app to the vehicle.

The pilot project also showed that increasing use of plug-in hybrid models with targeted stimulation of electric driving can also make a valuable contribution towards reducing emissions in inner cities, just like fully electric vehicles. The technology used in the trial project inspired further development of BMW eDrive Zones and myBMW Points. Both innovations will soon find their way into BMW series-production vehicles.