Page Overview: My Mobility Services
Frau steht an einem Fenster
My Mobility Services.

interacting with the BMW Intelligent Personal Assistant

The BMW Intelligent Personal Assistant has been available in a range of vehicles with BMW Operating System 7.0 since March 2019. The intelligent digital companion, which responds to “Hey BMW”, assists the driver, learns their preferences, knows their preferred settings and is an absolute expert on the vehicle. With regular Remote Software Upgrades that can be performed seamlessly “over the air” and installed directly in the vehicle, new capabilities are continuously added to improve and expand the assistant. The upcoming upgrade will allow the user to chat with the BMW Intelligent Personal Assistant and engage in short, amusing conversations: 

Cockpit BMW 1er

„Hey BMW, what's your favourite colour?"

Interacting with the BMW Intelligent Personal Assistant.

BMW Digital Key: smartphone as car key.

The Digital Key is set to make conventional car keys redundant. In the new BMW 8 Series Coupé and other models in the BMW fleet, doors can be locked and unlocked with a smartphone using Near Field Communication (NFC): The smartphone is simply held close to the door handle to access the vehicle. Inside the car, the engine can be started as soon as the smartphone is placed in the wireless charging or smartphone tray. The digital key, available through BMW Connected, can be shared with up to five people if desired. The BMW Digital Key is currently available for all NFC-capable Samsung Galaxy devices with Android 8.0 or higher. 


Smartphone wird zum Öffnen eines Fahrzeugs genutzt.

Amazon Alexa for BMW and MINI.

With Amazon Alexa Car Integration, the voice-controlled assistant will be seamlessly integrated into many BMW and MINI vehicles. This will enable Amazon Alexa to be used just as easily and conveniently in the car as at home. The Control Display also provides visual feedback on the content. The vehicle’s familiar operating elements can also be used for music streaming (e.g. Kindle, Audible, Amazon Music, TuneIN Radio). More than 80,000 skills are currently available. Customers who use compatible smart-home devices and services can also activate these via Amazon Alexa Car Integration. 


Digital charging services for electric vehicles.

With BMW charging services, finding an available charging point is no longer a problem. Even before setting off, it is possible to check whether a spot is likely to be available along the chosen route. It can also be reserved directly from the vehicle as soon as the customer is within 20 minutes’ driving distance of the charging point they are heading for. If they happen to be driving a BMW plug-in hybrid model, they will also earn valuable myBMW Points as a bonus whenever they use electric power within eDrive Zones. These points can be redeemed for additional charging credit at any BMW Charging station.

Charging Point? No Problem.

Even before setting off, it is possible to check whether a spot is likely to be available along the chosen route.

the BMW Group’s digital ecosystem.

The BMW Group #NEXTGen provided exclusive background information on the future direction of the digital ecosystem "myBMW". Going forward, all BMW Group and NOW services, as well as other mobility services and products, will be combined under the name “myBMW” and grouped according to My Car, My Life and My Journey, so the customer only has one interface to access the extensive services and options for their individual mobility. The BMW Group will release more details on myBMW at this year’s Frankfurt International Motor Show (IAA) from 12 to 22 September.  


With the joint mobility services of the BMW Group and Daimler AG, we provide the answers to current and future mobility requirements, especially for major cities. Digitization is the key to opening up new possibilities for more individual mobility. Perspectively, additional mobility offerings based on fully-electric and self-driving fleets will be available. These fleets will be available on-demand, self-charging and automatically parked, and will be able to connect with other modes of transport by road and rail. In the competition for urban mobility, the safety and comfort promises of the two leading German premium manufacturers are of crucial importance.

The BMW Group and Daimler AG have pooled their mobility services to create a new global player providing sustainable urban mobility that delivers consistent benefits to customers. The two companies are investing more than one billion euros to expand and more closely intermesh their offerings for car-sharing, ride-hailing, parking, charging and multimodal transport.

The two companies’ mobility services have a wealth of experience and a strong customer base, with a combined total of over 70 million active users to date. Building on their attractive product range and solid customer base in the key regions of Europe and the Americas, the five new joint-venture companies will grow their global footprint.

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