CINEMATIC SOUND EXPERIENCE FOR VEHICLES OF THE FUTURE.
Hans Zimmer is known worldwide for his film music. He has composed countless soundtracks for Hollywood and won numerous awards. Now Hans Zimmer, together with Renzo Vitale, sound designer at the BMW Group, has composed the sound for the BMW Vision M NEXT in his London and Los Angeles studios.
I have always been a BMW enthusiast. As a kid I used to recognise my mother coming home by the sound of her BMW. I am thrilled to get the chance to design the sound of future electric BMW’s and create emotion for the future electric driving experience.
This is how BMW IconicSounds Electric sounds with the BMW Vision M NEXT on the driver's seat during acceleration - with BOOST torque.
We envision sounds that celebrate the beauty and complexity of our vehicles and that are able to move people. I see designing people’s future acoustic environment both as a privilege and as a responsibility. Working on this together with Hans Zimmer is a special honor for me – both as an acoustic engineer and as a musician.
BMW Group Sound Designer
Kickoff for BMW IconicSounds Electric.
The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises in the driver's seat. Under the brand name "BMW IconicSounds Electric" a visionary sound offer will be created for future electrified vehicles from BMW. The sound of the BMW Vision M NEXT gives a glimpse into the future of BMW IconicSounds Electric.
We want to get BMW IconicSounds Electric in position for customers who value emotional sound. With BMW IconicSounds Electric they will be able to experience the joy of driving with all their senses.
Senior Vice President BMW Brand