CINEMATIC SOUND EXPERIENCE FOR VEHICLES OF THE FUTURE.
Hans Zimmer is known worldwide for his film music. He has composed countless soundtracks for Hollywood and won numerous awards. Now Hans Zimmer, together with Renzo Vitale, sound designer at the BMW Group, has composed the sound for the BMW Vision M NEXT in his London and Los Angeles studios.
Kickoff for BMW IconicSounds Electric.
The silence of driving electrically is often cited as a major advantage of electric mobility. However, as the range of electrified models increases, a gap in the emotionality of the driving experience arises in the driver's seat. Under the brand name "BMW IconicSounds Electric" a visionary sound offer will be created for future electrified vehicles from BMW. The sound of the BMW Vision M NEXT gives a glimpse into the future of BMW IconicSounds Electric.
We want to get BMW IconicSounds Electric in position for customers who value emotional sound. With BMW IconicSounds Electric they will be able to experience the joy of driving with all their senses.
Senior Vice President BMW Brand