BMW Group India

SOCIAL BUSINESS.

“I endorse a diverse value chain to sustain business. Social business is one such way where corporates can join hands to create a difference. At BMW India, I intend to introduce - ‘Merchandise made by rural women’ and brand it as BMW merchandise. This way we will be able to create a diverse value chain and help the women in need from the rural parts of the country. We will be providing a platform for these women to sell their products at the same time create a positive word for the brand and showing our customers we CARE.”

Parul Kaul, BMW Financial Services India