More than 260 million children worldwide still lack access to education. The BMW Group is conscious of its role in society and will therefore support one million young people worldwide through targeted educational projects by 2025.
According to UNESCO information, more than 260 million children still do not have access to education. Many of them have never attended school. The consequences of this shocking figure are devastating – because these children and young people have no prospects for the future, nor chance of a better life. The BMW Group is conscious of its responsibility and, to mark the United Nations International Day of Education, announced that it will support one million children and young people worldwide through targeted educational projects and programmes by 2025.
“Education is the motor that drives our society and prepares the economy for the future,” said Ilka Horstmeier, member of the Board of Management of BMW AG responsible for Human Resources. The company has therefore been developing impactful educational projects worldwide for years to give young people a leg-up into the labour market and offer them better prospects in life. The BMW Group already reaches around 400,000 children through both national and international projects.
The motto: “Think global, act local”.
“It is important to us that our commitment really has an impact,” explains Horstmeier. In keeping with the motto “think global, act local”, the company is using its sites’ proximity to communities and working with local partners to provide help where it is needed the most. For example, the BMW Group, together with BMW Brilliance in China, supports more than 80,000 children from poorer rural regions who have been left behind by their parents through its “BMW JOY Home Football Tournament Summer Camp”. Parents who find work in the country’s big cities are rarely able to come home because of the distance – and the children’s performance in school often suffers as a result. This problem has increased significantly in China in recent years. The summer camp helps the children deal with their problems at school and boosts their self-esteem.
BMW Group leverages local employees’ know-how
As well as providing financial resources, the BMW Group also puts its employees’ know-how to good use and, through independent non-school forums, promotes education in STEM subjects (Science, Technology, Engineering and Mathematics). The goal is to get young people interested in the sciences and give them the chance to embark upon a promising career. Here are a few examples:
In India, through the “SKILL NEXT” initiative, the BMW Group provides educational institutions in all states with BMW engines and transmissions free of charge, so engineers, technicians and students can gain hands-on experience with the latest technologies.
At the BMW Group plant in San Luis Potosì, Mexico, BMW Group employees provide additional educational opportunities for students in technical disciplines, including inviting them to workshops.
In Germany, BMW Group associates help unemployed young people learn important job skills through the “Joblinge” initiative.
All further information on the BMW Group’s commitment to society as a whole can be found here. A brief video, released to coincide with the United Nations International Day of Education, featuring Ilka Horstmeier, member of the Board of Management responsible for Human Resources, BMW Group AG, provides an overview of social commitment at the BMW Group.