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Designworks, A BMW Group Company


A futuristic bob-sled, designed by Designworks.

Inspiring the innovation culture of the BMW Group.

Designworks, a subsidiary of the BMW Group, is a global creative consultancy. Through its experience with clients in diverse industries, Designworks is able to bring external perspectives and creative inspiration to the BMW Group. Designworks also shares its know-how from the complex automotive sector with customers from other industries in joint innovation projects.

Designworks is a global creative consultancy with studios in North America, Europe and Asia.

Designworks’ creative output is characterised by innovation and growth. The consultancy uses the BMW Group’s “fixed star” approach: Teams focus their sights on the next ten to fifteen years to develop relevant solutions for today and tomorrow. In recent years this lead too the crystallization of the two primary focus areas "Mobility" and "Digital Lifestyle".

Welcome to BMW Group Designworks

A futuristic BMW prototype.

A motorboot designed by Designworks.

A Designworks concept design for a BMW vehicle.

A train designed in cooperation between Designworks and Siemens.

Interface designs from BMW i vehicles.

Igloo created by Designworks for MINI.

Bar concept for a Boeing 787 Business Jet.

A collage of Designworks employees at work.

A racing bob designed by Designworks at the 2014 Winter Olympics in Sochi.

Designworks Shoe


Anyone looking for visions should talk to Designworks because future scenarios built by the BMW Group subsidiary are not only creative long jumps they also dispose of longtime validity.

Jürgen Schlaht

Head of Product Portfolio Management Public Transit, Siemens AG

Did you know …

A BMW i8 with open scissor doors.

... that Designworks played a key role in the development of various BMW Group icons? In the 1998 BMW 3 Series, the BMW Z8, all X1, X3, X5 and BMW i3, i8 concept vehicles so far and many more.

A John Deere digger moving sand.

... that Designworks implements more than 200 design projects per year for clients from the aviation, rail and consumer electronics sectors?

Group photo of Designworks employees.

... that the Designworks team is made up of 28 different nationalities?

A concept sketch of the BMW i8 against a blue background. 

... that American business and innovation magazine Fast Company named Designworks the world’s most innovative design company in 2010?

milestones Designworks.

Important milestones in the history of Designworks.

Design sketch for a high-performance train.
A collage of Designworks locations in Munich, Newbury Park and Shanghai.
A BMW Art Car.
A time of growth.
Designworks studio in Malibu.

More about Designworks.

BMW design concept viewed from above.

Designworks in the social media.