Consequently, young people play a key role in the BMW Group’s CSR activities, which include educational projects on various scientific topics, technology, road safety and mobility – and increasingly on sustainability issues. Therefore the Junior Campus at BMW Welt has been relaunched with new content and exhibit in May 2011. Willi Weitzel, "guest educator" and moderator of the event, joined a class of elementary school children in exploring the redesigned Campus Portal together with other guests included representatives of the press, the public and the company. Later, Weitzel and a group of seventh-grade girls built a solar vehicle in keeping with the revised Campus concept.
The relaunch of the learning and experience space, located directly at BMW Welt, aims to give children aged 5 to 13 an understanding of sustainability and mobility. To this end, children have a chance to research, test and experiment in an interactive setup - for instance, to find out what sustainability means throughout a vehicle's lifecycle. In general, the guided three-part learning concept of the Junior Campus (Discover – Immerse – Create together) is designed to strengthen the interactive and lasting acquisition of knowledge. The three sections – Campus Portal, Campus Lab and Campus Workshop – are an inherent part of BMW Welt in Munich. The underlying concept was developed with pedagogy and social sciences experts, featuring topics and sequences that are aligned with the age-based development of the 5 to 13-year-old visitors and presented in German and English.
