Consistent reduction in emissions and maximisation of product safety
Our visionary vehicles of the BMW i brand are spearheading our efforts to produce completely emissions-free vehicles in the long term. But they are only one part of our Efficient Dynamics Programme, our concept for ensuring sustainable individual mobility through constant and consistent reduction of emissions. We achieve the best results here by applying innovative efficiency technologies that are standard in our new vehicles.
Our product responsibility is however not limited to produci≠ng eco-friendly vehicles. As a provider of premium products and premium services for individual mobility, we also view the safety of our customers and other road users as a central component of our product responsibility. Through active safety features we try to prevent accidents, and with passive safety systems to mitigate their effects.
Other elements in our approach to product responsibility are resource-efficient production and high recyc≠ling and reuse standards that close the materials cycle as much as possible. We set our sights on intelligent services covering the entire spectrum of future mobility. One example is our DriveNow car-sharing service. Finally, we also strive for a high degree of customer satisfaction, conducting studies, customer interviews and constant analysis of customer feedback to find out how we can improve even further in our customers' eyes.
International regulatory requirements for BMW†Group products are becoming increasingly stringent, particularly in the area of vehicle emissions. 94% of the vehicles we sell are subject to corresponding regulations and tax legislation. Planning for sales is at the same time made difficult by rapid changes in legislation. This means that we have to be prepared to cope with new framework conditions even before they are announced by legislators.
For many years now, the BMW†Group has had a Group-wide cross-hierarchy management system in place for this purpose. It ensures that both legal requirements and goals specific to BMW in the field of sustainability and product responsibility are met.
Holistic accounting methods
The BMW†Group assumes responsibility for all of its products and processes. This is reflected in the holistic accounting methods our Sustainability Board approved in 2009 based on our Sustainability Strategy. We assess the environmental, economic and social impact of our products across their entire life cycle. This holistic accounting method complements our long-standing Life Cycle Assessment system (ISO†14040/14044), enabling us to ensure from the architecture phase onwards that our products and processes conform to our sustainability standards. Here again, the BMW i3 is a good example.
BMW's philosophy includes implementing measures for sustainability through Efficient Dynamics not only in niche models, but as a standard component so that all customers can benefit.
An example of this philosophy is the BMW 520d Efficient Dynamics Edition BluePerformance. A recent winner of the ADAC "Yellow Angel" award in the category Car of the Future, this model exemplifies to the highest degree the principle of sustainability: avoiding losses while using energy to the maximum. Supplementing the full package of BMW Efficient Dynamics measures that are applied in every vehicle are aero wheel rims, reduced rolling resistance tyres, a lowered chassis, a modified transmission ratio on the rear axle and optimised gearshift timing, leading to a low fuel consumption in the EU test cycle of 4.5 litres per 100 kilometres and a CO2 value of 119 grams per kilometre. And the BMW BluePerformance system with its additional catalyser also reduces nitrogen oxide. With 184 HP, the BMW 520d EfficientDynamics Edition BluePerformance shows that sustainability and driving pleasure are by no means mutually exclusive.