Production pursues perfection. Premium means exceptional for the customer. This added value becomes tangible through the superior product substance and superior quality of the BMW Group's emotionally appealing automobiles and motorcycles.
BMW production is committed to fulfilling premium demands related to product quality and to meeting deadlines. Some 70,000 employees in over 25 locations ensure that every customer receives his or her tailor-made vehicle on time – throughout the world. We do this with our "Customer-oriented Sales and Production Process", or COSP for short. The principle behind COSP is that the car ordered by the customer defines the production process – not the car planned by the company. In this way, the customer can make last-minute changes to the equipment and accessories they’ve ordered shortly before the vehicle goes to assembly – without delaying the date of delivery.