The BMW Group's strategy is geared to longterm, profitable growth. In order to achieve this goal the company is carrying out the largest product and market offensive in its history. In doing so the company consequently complies with the principles of sustainability, integrating not only economical, but also ecological and social factors into all decisions and processes.
It is the claim of BMW Group to substantiate the proposition of sustainability and integrate it in to daily business life. The targets are clearly defined: It is essential to use resources gently and efficiently within the company, to recognise risks and to strengthen the Group' s reputation through responsible interaction with associates and society.
As a result we have been a member of the "Dow Jones Sustainability Group Index" - the most important share index for companies dedicated to sustainable business management - since 1999. Since 2005 even Super Sector Leader. The rise in this index underpins that companies can also reap financial benefits through active involvement in social and environmental concerns.