One of the main tasks of "Qualification and Retail HR" is to develop training concepts for the worldwide qualification of BMW dealerships. The spectrum of training programs ranges from sales, marketing, aftersales and management courses through to training for technical service staff within the dealer network. The provision of training programs and media at an international level ensures worldwide qualification according to the BMW Group's premium standards.
Training throughout Europe is managed directly, while global collaboration strengthens the BMW Group, enabling even more powerful identification with the Group's brands - the dynamic performance of BMW, the urban agility of MINI, the prestige value of Rolls-Royce and the riding pleasure of BMW Motorrad. This creates the basis for customers all over the world to experience premium.