With our entry into electromobility in 2013 we sent out a clear message on emissions-free mobility in urban areas. The fully electric BMW i3 is purpose built for electric driving. It is just one example of our innovative solutions and how we view our responsibility to society. In our view, premium should be the role model. 2013 was the most successful year yet for the BMW Group. But this is just one more chapter in the long history of the company. Because we look to the future and gear our actions towards the long term.

We take an holistic approach by implementing sustainability along the entire value chain. We see this as an investment in the future. It is our way of ensuring that sustainability is established as part of the very structure of the company, becoming an integral part of our day-to-day lives.

Sustainability is a key component of our long-term corporate strategy. This means that we set ourselves ambitious targets and work towards them with determination – both with regard to the products themselves as well as their manufacture. By 2020, we aim to have reduced the CO2 emissions of our European new vehicle fleet by at least 50 percent compared to 1995. From the outset, the BMW Group also committed to the EU target of 95 grams of CO2 per vehicle from 2020 onwards. On our production lines we aim to reduce our resource consumption per vehicle by 45 percent by 2020 compared to 2006. Our vision is to achieve completely CO2-free vehicle production.

At the BMW Group, all aspects of sustainability are integrated into the work of all divisions and all 110,000 employees. Every member of the Board of Management is on the Sustainability Board. As a result, the BMW Group has been one of the top companies in every major sustainability rating and ranking for many years. The BMW Group signed the United Nations Global Compact and since 2001 has implemented its Ten Principles at all locations worldwide.

Our world and our society are facing huge challenges. As a leading premium manufacturer in the automotive industry we are shaping both current and future individual mobility for our customers. This is our contribution towards mastering the many challenges of the future and at the same time the best way to secure our continued viability as a company.

Dr.-Ing. Dr. e.h. Norbert Reithofer
Chairman of the Board of Management of BMW AG

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