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Jointly Learning from Diversity.
At the heart of the LIFE concept, developed by the BMW Group in close collaboration with the Bavarian State Institute for School Assessment and Educational Research (ISB), is the inherent contradiction between everyday encounters with "foreigners" and the simultaneous perception of them as being distinctly different. LIFE aims to promote the development and international propagation of intercultural learning and thus resolve this contradiction through willingness to get to know foreign ways. In this context, cultural and linguistic differences are not perceived as a barrier to understanding, but rather as an enrichment. And the "positive" confrontation with other languages and cultures broadens individual perspectives and helps the target groups to shake off ingrained patterns of behaviour and thinking.
All materials in the LIFE series can be ordered free of charge from FAX number +49 (0)89 35 84 68 61 or by e-mail from presse@bmw.de.
Collection of ideas and materials about intercultural learning.
The fundamental work "LIFE " is a collection of theoretical as well as practical ideas and materials on the subject of intercultural learning. Added to regularly, the LIFE idea and material collection always reflects the latest status of research and practice in this field. Selected contributions by international scientists and educators provide a uniform and practical presentation of the subject from a variety of perspectives. The basis for the LIFE concept was the international curriculum for intercultural learning developed by the ISB. |
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BMW Group Award for Intercultural Learning.
Since 1997 the BMW Group has annually awarded prizes for outstanding instances of best practice and for scientific publications in the field of intercultural learning – based on the LIFE concept philosophy, according to which a preoccupation with other languages and cultures enables the "foreign element" to be seen as normal and even as an enrichment to one's own identity.
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Grenzenlos (No limits).
The goal of the Grenzenlos (No limits) CD-ROM and Internet portal is to convey German language skills to children and teens 9 to 15 years old in fun situations they can relate to. The focus is on communication and use of language in the Internet. The CD-ROM gives children and teens the language skills they need to actively initiate and maintain personal contacts and intercultural exchanges.
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