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07.02.2008
Restrained start to the new year for BMW Group
Restrained start to the new year for BMW Group
Sales decrease by 1.6% as planned
MINI increases by 13.3%
Positive outlook for all brands over the year
The BMW Group started the new year with a slight decrease in sales of 1.6%. In January, 92,629 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers (prev.yr.: 94,101).
The BMW brand reported 77,156 sales in January, which, in a monthly comparison, was 4.1% below the level of the same month last year (80,458). The market launch of the BMW 1 Series Cabrio and BMW X6 is coming up. These new models, amongst other factors, will give a boost to sales developments over the next few months.
MINI success story continues
The MINI brand was able to increase its sales volume in January by 13.3% to 15,432 automobiles (prev.yr.: 13,618). The level of equipment provided and the product mix continue to be of a high quality: in January, 36% of customers went for the MINI Cooper, with 27% choosing the top model Cooper S, 23% selecting the Cooper D diesel option and 14% going for MINI One. In a comparison of body variants, the classic MINI comes in first, with 75% of sales, followed in second place by the new MINI Clubman with 16% of sales and then the Convertible with 9%. The market launch of the Clubman this month in the USA – the largest MINI market – will provide added momentum for MINI sales.
With an increase of 64.0% over the same month last year, Rolls-Royce started the new year with the highest percentage sales increase. 41 Phantoms were handed over to customers in January (prev.yr.: 25).
Stefan Krause, member of the Board of Management of BMW AG responsible for sales and marketing, comments: "In 2008, the BMW Group will once again maintain its top position as the world's leading manufacturer of premium vehicles. We have once again taken on a great deal and are aiming to set new sales records for all three brands.“
In the Motorcycles segment, deliveries to customers last month reached 3,689 units (prev.yr.: 4,151/-11.1%). The aim of continued growth also applies in the Motorcycles segment for the year as a whole.
BMW Group sales in January 2008 at a glance
In January 2008 comp.w. prev. yr.
BMW Group Automobiles 92,629 -1.6%
BMW 77,156 -4.1%
MINI 15,432 +13.3%
Rolls-Royce 41 +64.0%
BMW Motorcycles 3,689 -11.1%
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